Industries we serve
Digital marketing for Australian small businesses
Every industry has its own customers, its own search behaviour and its own competition. We've worked with thousands of Australian small businesses across every sector and we know what works for each one. Find yours below.
Start with your industry
Search for what you do, or browse by sector. Every page is a complete strategy for that industry, case studies, playbooks, keywords and the specialists who run the campaigns.
Trades & construction
34Sparkies, plumbers, builders and the trades that live in the local 3-pack.
Home services
45Cleaning, pest control, landscaping, renovations and everything inside the fence.
Automotive & transport
14Workshops, smash repairers, dealers, couriers, freight and hire fleets.
Hospitality & tourism
30Cafés, restaurants, pubs, venues, tours and accommodation.
Health & wellness
14Clinics, allied health, dental, NDIS providers, gyms and studios.
Beauty & personal care
7Salons, barbers, skin clinics, day spas and injectables.
Professional & creative services
9Lawyers, accountants, brokers, consultants, designers and studios.
Retail & supplies
17Independent retailers, trade suppliers, flooring, timber and building supplies.
Property & real estate
1Agents, property managers, inspectors, architects and developers.
Events & lifecycle
1Funeral directors, celebrants, wedding suppliers, venues and event hire.
The industries we're asked about most
Trades & Home Services
Digital marketing for tradies who live and die by the local 3-pack. Local SEO, GBP and high-intent Google Ads built for plumbers, sparkies, builders and roofers.
Health & Medical
Digital marketing for healthcare practices that need to fill the book without burning through ad spend. Compliant, local-first SEO and Ads for clinics, allied health and specialists.
Hospitality
Digital marketing for cafés, restaurants, pubs and caterers. Beat the food delivery aggregators with your own bookings, your own list and your own Google profile.
Professional Services
Digital marketing for lawyers, accountants, agents and consultants. Trust-led SEO, content and Google Ads aimed at high-value, high-intent enquiries, not vanity traffic.
Retail
Digital marketing for independent retailers, florists, gift, fashion and homewares. Drive foot traffic with local search and convert browsers with smart Meta and Google Ads.
Construction
Digital marketing for builders, civil contractors and commercial construction. Long sales cycles, big-ticket projects and a pipeline strategy built around tenders and reputation.
Results shown are from individual Localsearch clients over the campaign periods stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They are examples, not averages or guarantees. Every business starts from a different market, budget and website, so your results will differ. Read the full case studies.
The full list of industries we work with
A
B
C
- Cabinet makers
- Cafés
- Campgrounds
- Canvas & synthetic goods
- Caravan parks
- Caravan sales & parts
- Carpet cleaning
- Caterers
- CCTV & security
- Charter boats
- Chiropractors
- Civil contractors
- Cleaning
- Cleaning & home maintenance
- Coach charters & bus hire
- Coffee
- Commercial air conditioning
- Commercial cleaners
- Concrete cutting
- Concrete pumping
- Construction
- Counselling services
- Cremation services
D
F
H
P
R
S
T
04, Not listed?
Don't see your industry?
We work with businesses across every sector, auto, legal, accounting, pet services, fitness, cleaning and more. The fundamentals of local SEO, Google Ads and Google Business Profile management apply to almost any customer-facing business. Book a free strategy session and we'll show you what works for your specific market.
Why industry-specific digital marketing outperforms generic campaigns
A tradie and a restaurant both need Google Ads, but the keywords, bidding strategy, audience targeting and creative are completely different. A plumber wins with high-intent emergency keywords and a sharp Google Business Profile. A café wins with imagery, bookings and reviews. An agency that treats every business the same gets average results for everyone. Industry-specific digital marketing for small business Australia means decisions are made by people who actually understand your trade, what your customers search for, what they click, and what they're willing to pay for.