Digital marketing for trade supplies in Australia
Be the branch tradies call first when a job is waiting on stock.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The trade suppliers we work with
At Localsearch, we market trade supply businesses on the two things that decide the order: does it exist on your shelf, and can it be picked up now. We build search visibility around product plus location, make the counter details unmissable, and set up the site so a foreman on a job can find, confirm and collect without leaving the ute.
What we hear most
- 1Buyers default to the nearest big chain because they don't know your range covers it.
- 2The site has no product structure, so it can't rank for anything specific.
- 3New trade accounts arrive by word of mouth only, with nothing driving them online.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for trade supplies starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Trade Supplies · Adelaide Call Directions
- 2Adelaide Trade Supplies Co.4.8(143) · Trade Supplies · Adelaide
- 3Ace Trade Supplies4.7(96) · Trade Supplies · Adelaide
Illustration of a local search result for trade supplies — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"trade supplies near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for trade supplies
Nearly every enquiry for trade suppliers now starts with a phrase typed into Google or asked out loud to a phone. The wording is short, local and specific, and it is decided in seconds.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- trade supplies near me
- trade supplies in my suburb
- trade suppliers open now
- trade supplies prices
- local trade supplies
- trade supplies + your suburb
The playbook for trade supplies
In priority order, start here, layer the rest as you grow.
SEO
Rank for product category plus suburb searches so tradies find you mid-job, not after the drive across town.
Websites
Clear category structure, branch pages, account signup and click-to-call on every screen.
Google Business Profile
Branch hours, photos and directions decide who gets the 6.45am visit.
Google Ads
Cover urgent product searches in your delivery radius where margin justifies the click.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for trade suppliers, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other trade suppliers in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with SEO
SEO carries the most weight for trade suppliers, so it gets sorted first. Websites follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with Google Business Profile
Google Business Profile work begins in earnest and the first month of data comes in. This is usually where "Buyers default to the nearest big chain because they don't know your range covers it." starts to shift.
- Days 61–90
Optimise, then layer Google Ads
We cut what is not converting, put more behind what is, and build google ads into the routine so results keep stacking after the first quarter.
Proof from a similar business
How PT Trade Supplies ranked #1 on Google from a garage startup
1.5k
new website users
3.7k
increase in web page views
352
increase in phone calls
"My industry is chopping and changing all the time, every day... so I don't have time to chase the marketing side... I trust Localsearch to handle that for me, they've done a magic job. It has given me massive growth basically overnight."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions trade suppliers ask
Do trade customers actually search online?
Constantly, usually on a phone from a job site. They search a product and a suburb, then call the first supplier that looks like it stocks it. If your categories aren't on the site, you're invisible for that search.
Should each branch have its own page?
Yes. One page per branch with its own hours, photos, staff and phone number is the single most effective change most multi-branch suppliers can make for local rankings.
Is an online store necessary?
Not always. Many trade suppliers do better with a catalogue plus fast enquiry and click-and-collect, because accounts, contract pricing and freight rules are hard to represent accurately in a cart.
Still deciding? Call 1300 753 650 or read the full FAQs.
Where we help trade supplies
We work with trade suppliers in capital cities and regional towns right across Australia — in person where we can get to you, and over video where that's easier.
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1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026