Digital marketing for holiday rentals in Australia
Build repeat guests instead of renting them from a platform.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The holiday rental managers and owners we work with
At Localsearch, we market holiday rentals and rental managers for direct, repeat bookings. Platforms are efficient for discovery and expensive for everything after that. A property or portfolio with its own searchable presence turns first-time platform guests into repeat direct bookers.
What we hear most
- 1Platform fees hit both the owner and the guest on every stay.
- 2Repeat guests still rebook through the platform out of habit.
- 3Owners looking for a manager can't find you at all.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for holiday rentals starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Holiday Rentals · Melbourne Call Directions
- 2Melbourne Holiday Rentals Co.4.8(143) · Holiday Rentals · Melbourne
- 3Ace Holiday Rentals4.7(96) · Holiday Rentals · Melbourne
Illustration of a local search result for holiday rentals — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"holiday rentals near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for holiday rentals
People looking for holiday rental managers and owners rarely browse. They search once, scan the top three results and call whoever answers the question fastest.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- holiday rentals near me
- holiday rentals best rated
- holiday rental managers and owners near me
- holiday rentals in my suburb
- local holiday rentals
- holiday rentals + your suburb
The playbook for holiday rentals
In priority order, start here, layer the rest as you grow.
Websites
A property portfolio with direct booking, plus a separate page for owners looking for management.
SEO
Rank for holiday rentals plus your town or region, and for property management for owners.
Google Business Profile
A managed local presence with reviews builds the trust needed for a direct booking.
Google Ads
Peak-season searches for your destination convert well and let you compete with platform ads.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for holiday rental managers and owners, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other holiday rental managers and owners in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with Websites
Websites carries the most weight for holiday rental managers and owners, so it gets sorted first. SEO follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with Google Business Profile
Google Business Profile work begins in earnest and the first month of data comes in. This is usually where "Platform fees hit both the owner and the guest on every stay." starts to shift.
- Days 61–90
Optimise, then layer Google Ads
We cut what is not converting, put more behind what is, and build google ads into the routine so results keep stacking after the first quarter.
Proof from a similar business
How Benefit Pest Management grew from zero to 750 clients in two years
750
clients in 2 years
#9
highest-rated business on Localsearch 2024
300k+
Australian businesses ranked behind them
"A lot of people will say you know, I saw off Google all this and that, but I know they're all coming through Localsearch cause that's the only advertising we do at the moment."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions holiday rental managers and owners ask
Can we realistically book direct?
Yes, especially with repeat guests and off-peak stays. Most managers start by converting returning guests, which requires almost no acquisition spend.
How do we attract new owners?
A dedicated owner page covering commission, occupancy performance, cleaning and reporting. Owners research managers online before they call.
Should we list on platforms and direct?
Most do both. Platforms handle discovery; your own site handles repeat and off-peak bookings at full margin.
Still deciding? Call 1300 753 650 or read the full FAQs.
Where we help holiday rentals
We work with holiday rental managers and owners in capital cities and regional towns right across Australia — in person where we can get to you, and over video where that's easier.
Worth reading next
Why Is My Website Slow? 8 Reasons, and What Each One Is Costing You
Every extra second your website takes to load costs you customers. Here are the 8 most common reasons Australian small business websites are slow, and what each one is doing to your bookings.
Read it SEOAustralia's Best Free Online Directories for Building Backlinks
Ten reputable Australian directories where you can list your business for free and pick up quality backlinks, plus what's changed about backlinks since 2021 and a downloadable checklist you can work through in an afternoon.
Read it Google Business ProfileGoogle Just Pulled Your Business Off the Map. Here's How to Get It Back
Suspended out of nowhere? Here's why Google's 2026 enforcement is sweeping up legit Aussie tradies, and the exact order of steps to get your profile reinstated.
Read itMore hospitality & tourism industries
1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026