Digital Marketing Guides for Small Businesses

This month's must-read

The one guide we'd hand every Australian business owner first.

Editor's pickSmall business basics

The Top 10 Digital Marketing Agencies in Australia for 2026: Our Honest Take

An honest, opinionated ranking of the top digital marketing agencies in Australia for 2026, who we rate, why, and what actually separates a good agency from a good pitch.

10 July 2026 9 min read

Read the guide

What's holding your business back

Tap the one that stings the most and we'll show you the guides that fix it.

Search and filter the blog

Browse every guide

72 posts ready to read.

Social Media

Localsearch Wins Standout Use of Meta at the 2026 Global Digital Excellence Awards

Our Be Found campaign has won Standout Use of Meta. Here’s how our in-house team brought paid ads, organic content and community together to make it happen.

23 Oct 2026 4 min

Google Business Profile

How to Read Your Google Business Profile Post Views

Google Business Profile post views now show on your posts. Here’s what they tell you, what they don’t, and how to turn those views into real enquiries.

21 Oct 2026 7 min read

AI & search changes

Fix outdated website content before Meta’s 30 October change

Meta’s new business terms let it crawl your website from 30 October. Fix outdated website content first: old prices, expired offers, wrong details and more.

19 Oct 2026 6 min read

Social Media

Facebook Feed Controls and the Posts Locals Want to See

Facebook is giving users more control over what lands in their feed. Here’s how to post useful local stuff people will want to keep seeing.

16 Oct 2026 6 min read

Industry marketing

Rising fuel prices: how mechanics can protect workshop profits

Australia's rising fuel costs can nick away at your workshop margin long before the bank balance makes it obvious. Here’s how to price jobs properly, keep customers informed and protect the work that pays the bills.

14 Oct 2026 7 min read

Regional marketing

Voting's open for Gold Coast Tradie Business of the Year 2026

Voting's open for Gold Coast Tradie Business of the Year 2026. Meet the nine local trade businesses in the running and back your favourite by 30 October.

14 Oct 2026 4 min read

Regional marketing

Shreks Septic Services named Micro-Business of the Year at the 2026 Toowoomba Chamber Business Excellence Awards

Congratulations to Shreks Septic Services, named Micro-Business of the Year at the 2026 Toowoomba Chamber Business Excellence Awards. Here’s their story.

12 Oct 2026 3 min read

Google Business Profile

How Newcastle Cafés Can Win More Walk-Ins on Cruise Days

Cruise passengers have limited time and a phone in their hand. Sort your maps listing, menu and fast options so they can choose your café before they wander elsewhere.

9 Oct 2026 7 min read

Websites

7 free calculator ideas for better local service leads

Stop relying on shared leads from people who only want a rough price. A simple quote calculator on your site can bring in locals already working out what their job might cost.

8 Oct 2026 7 min read

SEO

Build local pages for urgent pest-control searches

Spring panic is a good time to be easy to find. Build useful local pages for wasps, bees and bugs getting inside, then make calling you the simple bit.

6 Oct 2026 7 min read

AI & search changes

Get your product feed ready for ChatGPT ads in Australia

A new ad channel isn't worth a cent if your prices, stock and product pages are a mess. Use this checklist to get your catalogue ready, then test ChatGPT Ads without chucking good money after bad.

2 Oct 2026 8 min read

Regional marketing

Montville Wellness Expo 2026: A simple October booking plan

More people will be searching for a massage, facial or class near Montville in October. Make your business easy to find and easy to book before they pick someone else.

30 Sept 2026 7 min read

Google Ads

Google Ads copy for local businesses: learn from competitor complaints

Your rivals' one-star reviews can show you exactly what local customers are sick of. Turn those gripes into honest ad promises your team can keep.

28 Sept 2026 7 min read

AI & search changes

Google Lens Search Console: are photo searches finding your website?

Google’s added a new Search Console filter for website visibility and visits from searches that use an image. Here’s how to find it, read it, and sort out your website images if little or nothing shows up.

25 Sept 2026 6 min read

Google Business Profile

Turn pool cleaning before-and-afters into summer bookings

A sparkling pool photo looks nice. A dated, explained job from a real suburb gives homeowners a reason to call you before summer hits.

23 Sept 2026 7 min read

Small business basics

Localsearch named a finalist in four categories at the 2026 Global Digital Excellence Awards

Localsearch has been named a finalist in four categories at the 2026 Global Digital Excellence Awards. See the categories and when winners are announced.

21 Sept 2026 2 min read

Small business basics

How quickly should a small business respond to enquiries?

You don’t need a receptionist or fancy software to stop leads going cold. Set a quick acknowledgement, promise a real follow-up time, and keep a short daily list.

18 Sept 2026 6 min read

Google Ads

Google Ads vs Facebook Ads for local leads in Australia

A blocked drain and a new salon don’t need the same ad plan. Here’s how to pick the channel that suits your calls, bookings and local budget.

18 Sept 2026 7 min read

Small business basics

Card Surcharges Are Banned From 1 October. Here's What It Means for Your Business

From 1 October 2026 you can't add a card surcharge to a customer's bill. Here's what changes, what to check across your terminal, website and invoices, and how to handle the cost without landing in trouble.

15 Sept 2026 5 min read

Industry marketing

How to retain salon clients when MECCA opens in Townsville

MECCA’s opening doesn’t mean your regulars are gone. Lock in better rebooking, sharper retail advice and a simple 30-day plan before opening-week buzz turns into missed appointments.

15 Sept 2026 7 min read

Regional marketing

How local sponsorships can help you get found online: Local SEO

You’re already helping the local footy club, school raffle or community event. Here’s how to make sure that support earns a proper online mention too.

14 Sept 2026 6 min read

Small business basics

How to Announce a Business Relocation in Australia

Relocating your business? Here's how to announce the move, protect bookings and keep customers from thinking you've shut down.

11 Sept 2026 7 min read

Industry marketing

Cruise ship day sales checklist for Townsville cafés

A cruise ship can turn a quiet morning into a three-hour rush. Get your offer, signs, Google listing and counter sorted before visitors spread across Townsville.

10 Sept 2026 7 min read

Google Ads

YouTube’s alcohol ad changes: what to sort before 30 October

Google plans to allow personalised alcohol ads on YouTube from 30 October where local laws allow it. Here’s what your pub, bottle shop or venue needs to check before spending a dollar.

9 Sept 2026 7 min read

Show more guides

Fresh this month

The newest guides, written as things change in Australian local search.

Start here, in this order

Four guides that get the fundamentals sorted before you spend a cent on advertising.

Most popular reads

The guides Australian SMB owners come back to most often.

Ready to put any of this into action?

Talk to a local Australian specialist about your goals, no scripted pitch, just a 30-minute strategy session built around your business.