Digital marketing for optometrists in Australia
Compete with the chains on service, availability and local reviews.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The optometrists we work with
At Localsearch, we market independent optometrists against national chains with television budgets. The advantage is local: appointment availability this week, a real practitioner people can name, and reviews from their own suburb. We put those in front of the searches that matter and make booking an eye test a two-tap job.
What we hear most
- 1Chains own every generic glasses and eye test search in the region.
- 2Bulk-billed eye test eligibility isn't explained, so people assume it's expensive.
- 3Frame range and lens technology are the whole in-store pitch and invisible online.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for optometrists starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Optometrists · Sydney Call Directions
- 2Sydney Optometrists Co.4.8(143) · Optometrists · Sydney
- 3Ace Optometrists4.7(96) · Optometrists · Sydney
Illustration of a local search result for optometrists — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"optometrists near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for optometrists
The searches that matter for optometrists are the ones with a suburb attached. Those are the people ready to book, not researching.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- optometrists near me
- optometrists in my suburb
- optometrists open now
- local optometrists
- optometrists + your suburb
The playbook for optometrists
In priority order, start here, layer the rest as you grow.
Google Business Profile
Reviews, appointment link and correct hours win the map pack for eye test and optometrist near me.
SEO
Rank for eye test plus suburb, plus specific searches like children's vision, dry eye, OCT scans and diabetic eye checks.
Websites
Online booking, bulk-billing eligibility spelt out, and pages for the services chains don't push.
Reviews
Recent local reviews are the clearest point of difference against a national chain in search results.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for optometrists, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other optometrists in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with Google Business Profile
Google Business Profile carries the most weight for optometrists, so it gets sorted first. SEO follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with Websites
Websites work begins in earnest and the first month of data comes in. This is usually where "Chains own every generic glasses and eye test search in the region." starts to shift.
- Days 61–90
Optimise, then layer Reviews
We cut what is not converting, put more behind what is, and build reviews into the routine so results keep stacking after the first quarter.
Proof from a similar business
How StartPoint Counselling grew organic search to 58% of all website traffic
+58%
of all website traffic is organic
+441
clicks from Google Business Profile
+20,000
impressions
"We're getting approached more so than what we ever did from our website prior to Localsearch. Bel is always there for us. If we need her, we can talk to her easily, it's like having our own personal marketing specialist."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions optometrists ask
How does an independent practice beat a chain in search?
By being unmistakably local and specific. Chains run one page per store with generic copy; a practice with suburb-level content, real practitioner profiles and steady reviews outranks that regularly.
Is it worth marketing clinical services separately?
Yes. Dry eye, myopia management and diabetic eye checks have real search demand, high value and almost no local competition for content.
Do we need an online store for frames?
Rarely. Most independents do better using the site to book eye tests and showcase range, then selling frames in person where the fitting happens.
Still deciding? Call 1300 753 650 or read the full FAQs.
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1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026