Digital marketing for takeaway in Australia
Take the order direct instead of paying for it twice.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The takeaway shops we work with
At Localsearch, we market takeaway shops for the highest-frequency decision in hospitality. People search, scan photos and hours, and order within minutes. The whole opportunity is making direct ordering as easy as the aggregator app, so the margin stays with you rather than the platform.
What we hear most
- 1Delivery platforms take a third of every order and own the customer.
- 2Peak-hour phone orders get missed because nobody can hear the phone.
- 3The menu online doesn't match the menu on the wall.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for takeaway starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Takeaway · Sydney Call Directions
- 2Sydney Takeaway Co.4.8(143) · Takeaway · Sydney
- 3Ace Takeaway4.7(96) · Takeaway · Sydney
Illustration of a local search result for takeaway — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"takeaway near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for takeaway
Nearly every enquiry for takeaway shops now starts with a phrase typed into Google or asked out loud to a phone. The wording is short, local and specific, and it is decided in seconds.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- takeaway near me
- takeaway reviews
- takeaway shops best rated
- local takeaway
- takeaway + your suburb
The playbook for takeaway
In priority order, start here, layer the rest as you grow.
Google Business Profile
Hours, photos, menu and an order link. Most takeaway decisions never leave this screen.
Websites
Direct online ordering with pickup times, so peak-hour orders don't rely on someone answering a phone.
SEO
Rank for your cuisine plus suburb — the exact way people search when they already know what they want to eat.
Reviews
Consistency and order accuracy are what reviews are about, and it's what the next customer checks.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for takeaway shops, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other takeaway shops in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with Google Business Profile
Google Business Profile carries the most weight for takeaway shops, so it gets sorted first. Websites follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with SEO
SEO work begins in earnest and the first month of data comes in. This is usually where "Delivery platforms take a third of every order and own the customer." starts to shift.
- Days 61–90
Optimise, then layer Reviews
We cut what is not converting, put more behind what is, and build reviews into the routine so results keep stacking after the first quarter.
Proof from a similar business
How The Yiros Shop grew from one store to 16 locations across South East Queensland
720K+
website page views, 240% increase
365K+
website users, 246% increase
3,500+
website conversions, 38% increase
"Jake is passionate about what he does. I think that's what I like most about him. He genuinely wants to see all his clients succeed and thrive."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions takeaway shops ask
Should we drop the delivery apps?
Usually not entirely — they bring discovery. Build direct ordering alongside them and shift your repeat customers across, where the margin difference is largest.
Is online ordering worth the setup?
Yes. It removes missed phone orders at peak, increases average order size and gives you the customer details the apps keep.
How do we get people to order direct?
Make it visible everywhere, make it the same price or better, and put it on the bag. Repeat customers switch quickly once they know it exists.
Still deciding? Call 1300 753 650 or read the full FAQs.
Where we help takeaway
We work with takeaway shops in capital cities and regional towns right across Australia — in person where we can get to you, and over video where that's easier.
Worth reading next
How to Set Up Google Business Profile: Complete 2026 Guide for Australian Small Businesses
A complete Google Business Profile gets 7x more clicks than an incomplete one. Here's the step-by-step setup and optimisation guide for Australian small businesses in 2026.
Read it WebsitesWhy Is My Website Slow? 8 Reasons, and What Each One Is Costing You
Every extra second your website takes to load costs you customers. Here are the 8 most common reasons Australian small business websites are slow, and what each one is doing to your bookings.
Read it SEOYouTube Shorts for Small Business: Your Guide to Local SEO Success
You're already making videos for social. Here's how uploading them to YouTube Shorts can lift your local search traffic, for less effort.
Read itMore hospitality & tourism industries
1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026