Your Google profile is your shopfront in the map pack. Score it in seconds
We check your live Google Business Profile against the signals Google actually rewards — categories, photos, reviews, replies, hours and completeness — and show you what to fix first.
Takes about 20 seconds. Search your business name — no signup, no access to your profile needed.
Coastline Plumbing
Plumber · Gold Coast QLD
Illustrative example — your real profile is scored live.
Most local searches end in the map pack, not on a website
When someone searches for a plumber, sparkie or dentist near them, Google answers with three profiles. An incomplete profile keeps you out of that shortlist no matter how good your website is.
listings in the map pack take the bulk of local clicks — everyone else scrolls past
of people who search for something nearby visit a business within a day
read reviews and replies before they decide who to call
What keeps good businesses out of the top three
The wrong primary category
Category choice is one of the strongest ranking signals there is, and it's the one most profiles get wrong.
Photos from three years ago
Google rewards recency, and customers read a stale gallery as a business that may not still be trading.
Reviews sitting unanswered
Replies signal an active business and give you another chance to mention what you do and where.
Half-filled details
No services, no description, no attributes, no holiday hours — every gap is a signal you've left on the table.
Categories that match demand
A primary category tied to what you actually want to be called for, with sensible secondaries behind it.
A steady flow of fresh photos
Recent job photos, team shots and premises images added on an ongoing basis.
Reviews earned and answered
A healthy recent review pace and replies on the good and the bad alike.
A complete, accurate profile
Services, description, attributes, hours and contact details all filled in and consistent everywhere else.
What we actually score
Every check reads your live profile through the Google Places API, then gets translated into a plain-English fix you can action today.
Categories & services
Your primary and secondary categories, plus whether the services customers search for are actually listed.
Photos
How many, how recent, and whether the mix covers your work, team and premises.
Reviews
Average rating, total volume, recent pace and how you compare to nearby businesses in your category.
Replies & engagement
Response rate to reviews, questions answered and whether you're posting updates.
Completeness
Description, attributes, opening hours, holiday hours, website, phone and booking links.
Consistency
Whether the name, address and phone on your profile match what appears elsewhere online.
How the audit works
Find your business
Start typing your business name, or paste your Google Maps link. Nothing to log into.
We read your live profile
Categories, photos, reviews, replies, hours and completeness, straight from Google's own data.
You get a score out of 100
Broken down by category so you can see exactly where the gaps are.
You get the fix list
Prioritised actions, biggest impact first, plus an optional side-by-side against a competitor.
What businesses do with their score
Small fixes, quick movement
Category and services corrections are often the fastest win available to a local business.
A reason to keep posting
Once you can see how recency is scored, keeping photos and updates flowing stops feeling like busywork.
Know where you stand
Compare against a competitor in your suburb and see, signal by signal, why they're ranking above you.
Checking it yourself versus a scored audit
| A quick look yourself | Free Localsearch audit | |
|---|---|---|
| Shows how complete your profile really is | ||
| Scores your categories against what you want to be found for | ||
| Measures photo and review recency, not just totals | ||
| Tracks your review response rate | ||
| Puts you side by side with a competitor | ||
| Ranks the fixes by likely impact |
Score your profile now
Search your business name and we'll read your live profile, score it out of 100 across categories, photos, reviews and completeness, and rank the fixes worth doing first.
Google profiles, answered
Questions we hear a lot
Try our other free tools
Each one checks a different part of how customers find you.