Social Media Management Australia
Social media posting, explained
What managed social media posting actually does for a local business
At Localsearch, our social media management product, Posts, is deliberately simple: our in-house team writes and publishes posts to your Google Business Profile, Facebook and Instagram on a set monthly cadence, so your business always looks open, active and worth calling.
It isn't advertising. Nobody is paying to push these posts into a feed. What they do is answer the quiet question every customer asks before they contact a local business: is this mob still going, and are they any good? Recent posts answer both in about four seconds.
That matters most on Google Business Profile, where posts appear right next to your reviews and phone number in Maps and the local pack, at the exact moment someone is deciding who to call. It's the most-read and least-used posting surface a local business owns.
The reason most businesses stop posting isn't that they don't believe in it, it's that it's the first thing to fall off the list in a busy week. Handing it to a team who does it every day means the cadence survives your busy season.
0%
of consumers look at a business's online presence before visiting in person (Google/Ipsos)
0
platforms covered in one plan: Google Business Profile, Facebook and Instagram
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posts a month on our Pro plan, written, scheduled and published for you
From $99
a month to keep a managed, active presence, GST exclusive
What's included
What's included in every posting plan
Every plan carries the same standard inclusions, the only thing that changes is how often you post and how many platforms you cover.
- 01
Post content created by our in-house team
Australian writers and designers build every post, tailored to your products or services rather than pulled from a generic content calendar. You don't write a word unless you want to.
- 02
Imagery sourced by us, or supplied by you
Your choice. Send us photos of real jobs, products or your team and we'll build posts around them, or we'll source suitable imagery so nothing stalls waiting on a photo shoot.
- 03
Optimised post timing
We publish when your audience is actually looking rather than whenever someone remembers. Timing is set per platform, because a Google Business Profile update and an Instagram post get seen at different moments.
- 04
Optional approvals workflow
Want eyes on everything first? We'll route each post to you for approval before it publishes. Prefer to stay out of it? We'll just get on with it.
- 05
A partnership sync to get your voice right
Before anything goes live we run a sync to understand your services, your busy seasons, the jobs you want more of and the wording you'd never use. It's what stops managed posting sounding like a robot.
- 06
Consistent activity across your profiles
One plan keeps Google Business Profile, Facebook and Instagram all showing recent activity, so a customer checking any of them finds a business that's clearly open and busy.
See it in action
One post idea, written properly for every platform
The same job can carry three different posts. Pick a platform to see how our in-house team adapts the wording, the length and the call to action for where it's being read.
Pricing
How much social media posting costs
Two plans, month to month, priced on how often you want to show up. Drag the slider to the posting frequency you have in mind and we'll point you at the plan that covers it.
Plus
4 x monthly posts across up to 3 platforms, including Google Business Profile, Facebook and Instagram.
For businesses that are serious about their online presence.
Book a free strategy sessionPro
8 x monthly posts across up to 3 platforms, including Google Business Profile, Facebook and Instagram.
Stay ahead of competitors with greater posting frequency.
Book a free strategy sessionPrices exclude GST. Profile set up is not included in the product price.
Why it's worth doing
What consistent posting is worth to your business
Builds trust across your listings
A profile with recent posts reads as a business that's open, active and taking work. A profile whose last post was two years ago quietly raises doubt, and doubt is what sends people to the next name on the list.
Helps customers choose you with confidence
Most people compare two or three local businesses before they call. Recent posts show what you do, how you do it and that someone is home, which is often the deciding difference between you and a quieter competitor.
Supports local search visibility
Google Business Profile posts add fresh, service-relevant activity to the profile Google shows in Maps and the local pack, reinforcing the rest of your local presence.
Expands where you show up in AI-driven search
AI answer engines build local recommendations from current, structured sources. Regular posts that name your services and your area give them recent language to work with.
Helps you stand out from quieter competitors
In most local categories, only a handful of businesses post consistently. Showing up weekly is a low bar that surprisingly few clear, which makes it an easy advantage to hold.
Frees up your time
One less thing on your plate. No Sunday night scramble for a caption, no half-written post sitting in drafts, no guilt about the page you've been meaning to get to.
Free profile audit
See how active your Google Business Profile looks
Type your business name and our free audit scores the signals Google reads, including posts, photos, categories, reviews and hours, in about 30 seconds.
Rated by Australian business owners
What business owners say about our social media work
4.75 out of 5Based on 48 Google reviews from Localsearch clients that mention our social media, Facebook, Instagram and posting work.
"We have had Alicia Taylor assist us with our new website and now our new Facebook page set up for Ezy Laundrette Diamond Beach. We love her fresh ideas and efficiency in getting things done."
"Lachlan has been fantastic in explaining and implementing a performance boost program for our social media at Hunter Fire & Safety. As a complete IT novice, the support and guidance has been very valuable."
"Kevin goes above and beyond to help with the social media and Google profile side of my small business as it's not my strong area. He's upfront and very helpful. Would highly recommend!"
"Attila is the reason we signed up with Localsearch. He is great at explaining how Google and social media works and how best to optimise our online presence."
"Since meeting you, you've guided and supported us in promoting our business on social media. Your knowledge and experience have been outstanding. Nothing is ever a problem. Norwest Roof Restorations."
"Pete Chapman was informative, patient and detailed with the explanation of the options for SEO and social media for my business. Looking forward to seeing the results."
How it fits together
Where posting sits in the rest of your local presence
Posting keeps your profiles alive, but it works hardest with the foundations in place. Google Business Profile management gets the profile itself optimised so the posts land somewhere strong. Business listings make sure the details next to those posts are correct everywhere. Reviews supply the proof, and Performance Boost adds paid reach across Google and Meta once your profiles are worth landing on.
What our clients say
“As a new small business I needed direction and help with all things online. Thanks to her efforts, I now have a better grasp of effective advertising on social media platforms, we have a GBP account and a working Localsearch platform.”
Rachael Antonio · 5-star Google review, Ballarat VIC
0.0
Google review rating
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Platforms one plan can cover
From $0
A month, GST exclusive
Quick fit check
Is social media posting worth it for your business
Five quick questions to see whether a managed posting plan is the right next move, or whether something else deserves your budget first.
01Has it been more than a month since your last post anywhere?
02Do customers check you out online before they call?
03Do you have a Google Business Profile, Facebook or Instagram page already set up?
04Do you struggle to find the time to post consistently?
05Do competitors near you look more active online than you do?
Answer every question to see your fit result.
Questions we hear a lot
Example Plumbing Co.
Toowoomba, QLD · Update
Hot water gone cold? We can be there today
Same-day hot water repairs and replacements across Toowoomba. Licensed, fully stocked vans and upfront pricing before we start. Tap Call for a same-day booking.
Why it reads like that
Written for search intent, with a service, a suburb and a Call action, because a Google Business Profile post is read by customers and by Google.
Previews are illustrative examples of the kind of posts we write, not a specific client campaign.