Digital marketing for solar installers in Australia
Compete on accreditation and service, not the lowest quote.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The solar installers we work with
At Localsearch, we market solar installers in one of the most price-driven, lead-broker-heavy categories in the country. The way out is owning your own enquiries: local rankings, real installs, clear accreditation and honest payback numbers, instead of buying shared leads that three competitors also bought.
What we hear most
- 1Lead brokers sell the same enquiry to several installers at once.
- 2Buyers compare on system price alone and ignore install quality.
- 3Battery and upgrade demand is growing but isn't marketed separately.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for solar installers starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Solar Installers · Sydney Call Directions
- 2Sydney Solar Installers Co.4.8(143) · Solar Installers · Sydney
- 3Ace Solar Installers4.7(96) · Solar Installers · Sydney
Illustration of a local search result for solar installers — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"solar installers near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for solar installers
Nearly every enquiry for solar installers now starts with a phrase typed into Google or asked out loud to a phone. The wording is short, local and specific, and it is decided in seconds.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- solar installers near me
- solar installers reviews
- solar installers best rated
- local solar installers
- solar installers + your suburb
The playbook for solar installers
In priority order, start here, layer the rest as you grow.
SEO
Rank for solar installation, solar panels and battery storage plus each suburb, so the enquiry is exclusively yours.
Websites
Accreditation, warranty terms, real system examples with output figures, and a proper quote request.
Google Business Profile
Local solar searches are heavily map-driven and reviews decide the shortlist.
Google Ads
Own the high-intent quote searches instead of renting the same lead as everyone else.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for solar installers, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other solar installers in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with SEO
SEO carries the most weight for solar installers, so it gets sorted first. Websites follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with Google Business Profile
Google Business Profile work begins in earnest and the first month of data comes in. This is usually where "Lead brokers sell the same enquiry to several installers at once." starts to shift.
- Days 61–90
Optimise, then layer Google Ads
We cut what is not converting, put more behind what is, and build google ads into the routine so results keep stacking after the first quarter.
Proof from a similar business
How Solarmaster transformed their digital presence and grew to support three brands
3
brands now supported under one Localsearch partnership
14
staff, including seven full-time installers
18
years serving Brisbane's residential and commercial market
"If our phones go quiet, I just send a quick email to Steve Down, and the next thing we know, the phones are ringing again."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions solar installers ask
Are purchased solar leads worth it?
As a stopgap only. They're resold, price-shopped and expensive. Every dollar into your own rankings compounds instead of disappearing.
How do we avoid being compared on price alone?
Publish what's actually in the install — panel and inverter brands, mounting, warranty, aftercare — so cheap quotes look incomplete rather than competitive.
Should battery work be a separate page?
Yes. Battery buyers search differently, often already have solar, and are a higher-value, less price-sensitive customer.
Still deciding? Call 1300 753 650 or read the full FAQs.
Where we help solar installers
We work with solar installers in capital cities and regional towns right across Australia — in person where we can get to you, and over video where that's easier.
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1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026