Digital marketing for timber supplies in Australia
Win the builder's standing order, not just the weekend deck job.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The timber merchants we work with
At Localsearch, we market timber yards to two very different buyers. Builders and chippies search for a species, grade and length and want stock confirmed in one call. Homeowners search for decking or fencing timber and need guidance before they commit. We build the site and the search presence so both land on a page that speaks their language and makes ordering simple.
What we hear most
- 1Big-box hardware outranks you on every generic timber search in your city.
- 2Trade customers buy on availability and delivery, but the website reads like a retail catalogue.
- 3Pricing changes constantly, so nothing on the site stays accurate for long.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for timber supplies starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Timber Supplies · Sydney Call Directions
- 2Sydney Timber Supplies Co.4.8(143) · Timber Supplies · Sydney
- 3Ace Timber Supplies4.7(96) · Timber Supplies · Sydney
Illustration of a local search result for timber supplies — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"timber supplies near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for timber supplies
The searches that matter for timber merchants are the ones with a suburb attached. Those are the people ready to book, not researching.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- timber supplies near me
- timber merchants in my suburb
- timber supplies open now
- local timber supplies
- timber supplies + your suburb
The playbook for timber supplies
In priority order, start here, layer the rest as you grow.
SEO
Rank for species, grade and product searches with your region attached, where local stock beats a national chain.
Websites
Split trade and retail paths, list product ranges without live pricing, and make the quote request take under a minute.
Google Business Profile
Yard photos, delivery radius and trade hours convert the searcher who needs timber on site tomorrow.
Google Ads
Target high-margin ranges like decking and structural pine rather than bidding on everything you stock.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for timber merchants, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other timber merchants in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with SEO
SEO carries the most weight for timber merchants, so it gets sorted first. Websites follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with Google Business Profile
Google Business Profile work begins in earnest and the first month of data comes in. This is usually where "Big-box hardware outranks you on every generic timber search in your city." starts to shift.
- Days 61–90
Optimise, then layer Google Ads
We cut what is not converting, put more behind what is, and build google ads into the routine so results keep stacking after the first quarter.
Proof from a similar business
How Bonny Hills Garden Centre drove 19K website users and 1.5K conversions with a new Smart Website
19K
website users in the past year
47K
increase in web page views
1.5K
website conversions
"Localsearch helps us keep our website up to date. When new plants come in, we highlight them on our website so people can see what we're doing all the time."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions timber merchants ask
Should we publish prices online?
Usually not for trade lines, because they move with the market and vary by account. Publish ranges, availability and delivery information instead, then let the quote form or the counter handle price. Retail-only lines can carry indicative pricing safely.
How do we compete with the big hardware chains?
On specification and service. Chains stock the common sizes; yards win on grades, lengths, treatment levels and advice. Build pages around those specifics and you'll pick up searches the chains never target.
Is a trade account page worth having?
Yes. A simple page explaining account terms, delivery days and who to call attracts customers who order every week instead of once. It's often the highest-value page on a supplier site.
Still deciding? Call 1300 753 650 or read the full FAQs.
Where we help timber supplies
We work with timber merchants in capital cities and regional towns right across Australia — in person where we can get to you, and over video where that's easier.
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1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026