Digital marketing for counselling services in Australia
Be found in the quiet moment someone finally decides to reach out.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The counsellors and therapy practices we work with
At Localsearch, we market counselling practices with care. People search late at night, in private, and often after months of putting it off. The site has to feel calm, explain what a first session is like, and let someone book or enquire without a phone call. We make sure you appear at that moment and that the next step is easy.
What we hear most
- 1Directories and national telehealth platforms rank above local practices.
- 2People won't phone a stranger, and there's no other way to make contact.
- 3The site doesn't say who you help, so the wrong enquiries arrive.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for counselling services starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Counselling Services · Sydney Call Directions
- 2Sydney Counselling Services Co.4.8(143) · Counselling Services · Sydney
- 3Ace Counselling Services4.7(96) · Counselling Services · Sydney
Illustration of a local search result for counselling services — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"counselling services near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for counselling services
Nearly every enquiry for counsellors and therapy practices now starts with a phrase typed into Google or asked out loud to a phone. The wording is short, local and specific, and it is decided in seconds.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- counselling services near me
- counselling services in my suburb
- counsellors and therapy practices open now
- counselling services prices
- local counselling services
- counselling services + your suburb
The playbook for counselling services
In priority order, start here, layer the rest as you grow.
Websites
Clear pages for the areas you work in, what a first session involves, and a private, non-phone way to make contact.
SEO
Rank for counselling in your suburb and for the specific issues you treat, in the words people actually search.
Google Business Profile
Hours, telehealth availability and a booking link help someone act while they still feel ready to.
Google Ads
Reach people searching for support in your area at the moment they look, where organic rankings take time to build.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for counsellors and therapy practices, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other counsellors and therapy practices in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with Websites
Websites carries the most weight for counsellors and therapy practices, so it gets sorted first. SEO follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with Google Business Profile
Google Business Profile work begins in earnest and the first month of data comes in. This is usually where "Directories and national telehealth platforms rank above local practices." starts to shift.
- Days 61–90
Optimise, then layer Google Ads
We cut what is not converting, put more behind what is, and build google ads into the routine so results keep stacking after the first quarter.
Proof from a similar business
How StartPoint Counselling grew organic search to 58% of all website traffic
+58%
of all website traffic is organic
+441
clicks from Google Business Profile
+20,000
impressions
"We're getting approached more so than what we ever did from our website prior to Localsearch. Bel is always there for us. If we need her, we can talk to her easily, it's like having our own personal marketing specialist."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions counsellors and therapy practices ask
What matters most on a counselling website?
Feeling safe. Plain language, a real photo, clear detail about confidentiality and what happens in a first session, and a way to make contact that isn't a phone call. Those things convert far better than credentials lists.
Should we say which issues we work with?
Yes, specifically. People search for their situation rather than the word counselling, and naming the areas you work in both improves rankings and reduces mismatched enquiries.
Do reviews work in this field?
Handle with care — clients often won't review publicly, and privacy comes first. Focus on clear information, professional memberships and an approachable tone instead of chasing testimonials.
Still deciding? Call 1300 753 650 or read the full FAQs.
Where we help counselling services
We work with counsellors and therapy practices in capital cities and regional towns right across Australia — in person where we can get to you, and over video where that's easier.
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1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026