Industry / Solar
Digital marketing for solar installers, quote-ready leads, not tyre kickers
The solar market is crowded, margins are tighter than ever and shared lead lists are burning cash for every installer buying them. A proper local strategy puts you in front of the homeowners who are ready to buy, before they even open a quote comparison site.
The honest truth
Why most solar installers are working harder for lower margins, and how we fix it
Shared lead lists are burning your money
Paying $80 a lead for a form fill that four other installers also bought, and then wondering why your close rate has collapsed, is a losing game. You need your own pipeline of leads that only you see.
Cowboy installers made every homeowner sceptical
The bad press around dodgy installers means today's customer arrives already suspicious. Without a strong review presence and real proof of your work, you're stuck justifying your price against a quote from an operator who won't be here next winter.
You're competing with retail chains and comparison sites
Origin, AGL and the big comparison sites are running national campaigns on every solar keyword. Without a local strategy, homeowners in your suburb click their ad before yours even loads.
Digital marketing that works for solar installers
Four channels do the heavy lifting for solar. Get them working together and you own the quote requests in your service area instead of buying them from a broker.
Local SEO for solar
Rank for 'solar installer [suburb]', 'solar quotes [region]' and 'best solar company near me'. Own the organic results in your service area so homeowners find you first, not the national comparison site charging you for the same lead.
How our SEO worksGoogle Ads for solar
Split campaigns for new installs, batteries and EV chargers. Tight geo-targeting, negative keywords for renters and price-shoppers, and landing pages that qualify the lead before it reaches your sales team.
How our Google Ads workGoogle Business Profile for solar
Verified accreditations, install photos, service categories and a steady flow of recent reviews puts you in the local 3-pack. That's where sceptical homeowners go to decide who's real and who's a fly-by-night operator.
How we manage your GBPReview management
Solar customers do their homework. Automated review requests sent a week after commissioning, and clean responses to any complaints, build the review count and rating that beats the cheaper quote every time.
How review management worksEvery type of solar business
We work with residential solar installers, battery specialists, EV charger installers, commercial solar contractors, off-grid system builders and hybrid solar-and-electrical operators across Australia. Whether you're a small crew doing five installs a week or a multi-branch business quoting commercial rooftops, the playbook is the same: rank in your service area, filter your leads before your sales team touches them, and stop feeding the comparison sites. Most of the work is on-site with local homeowners, but our team runs your marketing remotely over calls and video, so regional installers get the same senior attention as the metros.
Real Australian trade businesses
Results from trade businesses running the same playbook
We're building out our dedicated solar case study library right now. In the meantime, here are three trade businesses running the same Local SEO, GBP and Google Ads playbook we use for solar installers.
Ballarat, VIC
Atack Electrical
+181% calls in 12 months
From no digital strategy to a thriving online presence in Ballarat
Read the story
Bundaberg, Lismore, Port Macquarie & Wyong
O'Brien Electrical & Plumbing
4 franchises, 1 playbook
One digital playbook scaled across four O'Brien franchises
Read the story
Wagga Wagga, NSW
Essential Roofing and Plumbing
+66% calls in 30 days
From invisible online to a real lead source
Read the storyRegional solar
Regional solar installers can own their market, if they get to page one first
A solar installer in Cairns, Toowoomba or Bendigo faces a fraction of the online competition of a Sydney or Melbourne operator. Getting to page one costs less, holds longer and locks out the metro-based installers who show up in your area chasing rebate season.
Most regional solar businesses still rely on referrals and shared lead lists. That means the first operator to invest in a proper local presence owns the quote requests for years, not months.
Solar digital marketing FAQs
Questions solar installers ask us
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for solar starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Solar · Gold Coast Call Directions
- 2Gold Coast Solar Co.4.8(143) · Solar · Gold Coast
- 3Ace Solar4.7(96) · Solar · Gold Coast
Illustration of a local search result for solar — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"solar near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed