Outdated hours or address
Customers turn up when you're closed or drive to the wrong address, then leave frustrated. The next thing they often leave is a one-star review that sits at the top of your profile for years.
Google Business Profile Management Australia
The basics
What is Google Business Profile, and why does it matter?
Your Google Business Profile is the listing that shows up in Google Maps and the local 3-pack, the three businesses Google highlights at the top of search results before any of the regular blue links. It's where customers see your phone number, hours, photos and reviews and decide in seconds whether to call you or your competitor.
Google rebranded "Google My Business" to "Google Business Profile" in 2021. Same product, same login, just a new name — so if you've been managing a GMB account for years, you're already in the right place. New to it? Walk through our step-by-step GBP setup guide before you go any further.
Why it matters: 46% of all Google searches have local intent and businesses with a fully optimised profile consistently pull in more calls, direction requests and website clicks than those that leave it half-finished. A neglected listing isn't neutral — it actively hands customers to whoever's above you in the map pack.
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of all Google searches have local intent — most landing in Google Maps and the local 3-pack
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of people who do a local search visit a business within 24 hours (Google / Think with Google)
Top 3%
Localsearch is a Google Ads Premier Partner — Top 3% in Australia
The cost of inaction
An unmanaged Google Business Profile is costing you customers
Most local businesses don't lose customers to better competitors, they lose them to a stale profile. Here's what's quietly happening every week you leave your GBP on autopilot.
No photos, no trust
Google ranks profiles with fresh, geo-tagged photos higher in the local map pack. Without them you slide down the results and the customers who do find you scroll straight past to a competitor that looks alive.
Unanswered reviews
Reviews left sitting, good or bad, read like a business that's stopped caring. 88% of consumers say they're more likely to use a business that responds to all of its reviews. Silence costs you customers before they ever pick up the phone.
Drag to compare
Unmanaged vs managed Google Business Profile
Drag the handle to see exactly what your customers see when a profile is half-finished versus actively managed.
Before
What customers
see today
see today
Unverified · 11 reviews · no hours
After
What they'd
see, managed
see, managed
Verified · 412 reviews · open 24/7
What our clients say
“We rely on Localsearch to keep our Google Business Profile strong — it's how new customers find the shop.”
Bangalow Barber Shop · Bangalow, NSW · Google Business Profile + Listings
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Google profile search views
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Leads from the map pack
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Website clicks from GBP
Questions we hear a lot