Digital marketing for accommodation in Australia
Shift bookings off the platforms and onto your own site.
Or talk to a specialist now on 1300 753 650
Google Premier Partner
Top-3% of Australian Google Ads partners, audited on client performance every year.
One specialist, not a call centre
A named local specialist owns your account and picks up when you ring.
Reporting you can read
Monthly reporting in plain English — calls, enquiries and where they came from.
The accommodation providers we work with
At Localsearch, we market accommodation providers with one clear priority: more direct bookings. Booking platforms bring occupancy but take a large cut and keep the guest details. Being visible for your own property name and for your region's accommodation searches is what makes direct booking possible.
What we hear most
- 1Platform commission takes a sizeable share of every night booked.
- 2Guests search your property name and land on a platform listing instead of your site.
- 3Off-season occupancy drops with nothing in place to fill it.
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for accommodation starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Accommodation · Sydney Call Directions
- 2Sydney Accommodation Co.4.8(143) · Accommodation · Sydney
- 3Ace Accommodation4.7(96) · Accommodation · Sydney
Illustration of a local search result for accommodation — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"accommodation near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed
How people search for accommodation
The searches that matter for accommodation providers are the ones with a suburb attached. Those are the people ready to book, not researching.
We build your local SEO and Google Ads around this language, then make sure your Google Business Profile and website answer it in the first line.
Search patterns we target
- accommodation near me
- accommodation prices
- accommodation providers reviews
- accommodation best rated
- local accommodation
- accommodation + your suburb
The playbook for accommodation
In priority order, start here, layer the rest as you grow.
Websites
Direct booking with live rates, a best-rate promise and room detail the platforms can't display properly.
SEO
Own your property name and rank for accommodation plus your town, region and the reasons people visit.
Google Business Profile
Photos, amenities and reviews, with a booking link pointing at your own site rather than a platform.
Google Ads
Bidding on your own property name is usually the cheapest direct booking you'll ever buy.
Your first 90 days with Localsearch
No lock-in guesswork. Here's the order we work in for accommodation providers, and what you should see at each stage.
- Days 1–14
Audit and baseline
We map how you currently show up against other accommodation providers in your service area — map rankings, search terms, reviews, site speed and where enquiries leak. You get the numbers before anything changes.
- Days 15–30
Fix the foundations, starting with Websites
Websites carries the most weight for accommodation providers, so it gets sorted first. SEO follows, because there is no point sending traffic to a page that does not convert.
- Days 31–60
Go live and start compounding with Google Business Profile
Google Business Profile work begins in earnest and the first month of data comes in. This is usually where "Platform commission takes a sizeable share of every night booked." starts to shift.
- Days 61–90
Optimise, then layer Google Ads
We cut what is not converting, put more behind what is, and build google ads into the routine so results keep stacking after the first quarter.
Proof from a similar business
How The Yiros Shop grew from one store to 16 locations across South East Queensland
720K+
website page views, 240% increase
365K+
website users, 246% increase
3,500+
website conversions, 38% increase
"Jake is passionate about what he does. I think that's what I like most about him. He genuinely wants to see all his clients succeed and thrive."
Figures are this client's results over the period stated, measured in Google Analytics, Google Search Console and Google Business Profile Insights. They're an example, not an average or a guarantee, and your results will differ.
Questions accommodation providers ask
Can we get bookings without the platforms?
Rarely all of them, but the goal is share. Even shifting a quarter of bookings direct is a large margin gain with no extra occupancy required.
Should we bid on our own name?
Yes. Platforms bid on it, so without a bid of your own you pay commission on guests who were already looking for you specifically.
How do we fill the off-season?
Target the reasons people visit out of season — events, sport, work travel, midweek breaks — with pages and campaigns aimed at each.
Still deciding? Call 1300 753 650 or read the full FAQs.
Where we help accommodation
We work with accommodation providers in capital cities and regional towns right across Australia — in person where we can get to you, and over video where that's easier.
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1300 753 650 · enquiries@localsearch.com.au · Last updated 7 August 2026