Industry / Electricians
Digital marketing for electricians, be the sparky at the top of the map
Most electrical work is won on Google before the first phone call. Homeowners, builders and commercial clients all search the same way, a suburb, a service and a quick scan of the local 3-pack. If your business isn't in that first screen of results, the job goes to whoever is.
The honest truth
Why most electricians are missing the higher-margin work, and how we fix it
Referrals dry up the moment the phone goes quiet
A busy sparky doesn't think about marketing until the diary has holes in it. By then the local competitor who's been running Google Ads for a year is already ranking above you for the jobs you need.
The franchise networks are eating the domestic market
Metropolitan Electrical, Laser Electrical and the national franchise networks are running Google Ads in every suburb. Without a local strategy, they intercept the callout that should have been yours.
EV chargers, solar and level 2 are being won by whoever ranks for them
The highest-margin electrical work today, EV charger installs, battery add-ons, solar service, level 2 work, goes to whoever ranks for those specific searches. Without dedicated pages and campaigns, those enquiries land in someone else's inbox.
Digital marketing that works for electricians
Four channels do the heavy lifting for electricians. Get them working together and you win the domestic callouts, the commercial contracts and the higher-margin EV, solar and level 2 work, instead of watching them go to the franchise networks.
Local SEO for electricians
Rank for 'electrician [suburb]', 'switchboard upgrade [region]', 'EV charger installer near me' and every other high-intent local search that ends in a booked job. SEO keeps the jobs coming without paying per click.
How our SEO worksGoogle Ads for electricians
Separate campaigns for emergency callouts, domestic work, commercial contracts, EV chargers and solar. Tight geo-targeting, negative keywords for DIY searches and landing pages that capture the call before your competitor's ad loads.
How our Google Ads workGoogle Business Profile for electricians
The single most powerful free tool for a local electrician. Real job photos, accurate hours, service categories for every sub-service you offer and a steady flow of reviews puts you in the local 3-pack, where most electrical enquiries actually start.
How we manage your GBPReview management
Automated review requests sent by SMS after every job, and clean responses to anything less than five stars, builds the review count and rating that beats the franchise networks in the local 3-pack.
How review management worksEvery type of electrical business
We work with domestic electricians, commercial and industrial contractors, level 2 ASPs, EV charger installers, solar and battery specialists, data and comms operators, security and CCTV installers, and multi-branch electrical groups across Australia. Whether you're a solo sparky with one van or running a team of 30 across several regions, the playbook is the same: rank in your service area, split domestic from commercial, and own the higher-margin specialty work. Most of your work happens on-site, but our team runs your marketing remotely over calls and video, so regional operators get the same senior attention as the metros.
Real Australian electrical businesses
Real results for Australian electrical businesses
Three different electrical businesses. Three different regions. One playbook, adapted to each operator, each service area, each mix of domestic and commercial work.
Ballarat, VIC
Atack Electrical
+181% calls in 12 months
From no digital strategy to a thriving online presence in Ballarat
Read the story
Bundaberg, Lismore, Port Macquarie & Wyong
O'Brien Electrical & Plumbing
4 franchises, 1 playbook
One digital playbook scaled across four O'Brien franchises
Read the storyCasuarina, NSW
Stewy's Electrical & Plumbing
9,291 impressions in 60 days
From an AI-generated website to a Baker's Delight commercial contract
Read the storyRegional electricians
Regional electricians can own the market, if they get to page one first
An electrician in Ballarat, Toowoomba or the Sunshine Coast faces a fraction of the online competition of a Sydney or Melbourne operator. Getting to page one costs less, holds longer and locks out the metro-based franchise networks running ads in your region.
Most regional electricians still rely on referrals and repeat customers. That means the first operator to invest in a proper Google presence owns the domestic callouts, the commercial contracts and the specialty work for years, not months.
Electrical digital marketing FAQs
Questions electricians ask us
See what a customer sees
Type in a suburb and watch the search happen
Nearly every job for electricians starts the same way — a service plus a suburb, typed into a phone. The three businesses in the map pack take the calls. Everyone below scrolls past.
Want your real result? Run the free AI visibility check or audit your Google Business Profile.
- 1Your businessYou4.9(187) · Electricians · Gold Coast Call Directions
- 2Gold Coast Electricians Co.4.8(143) · Electricians · Gold Coast
- 3Ace Electricians4.7(96) · Electricians · Gold Coast
Illustration of a local search result for electricians — not live Google data.
The four steps between a search and a phone call
- 1
Searches
"electricians near me"
- 2
Sees your profile
Stars, hours, photos
- 3
Checks your site
Loads in under 2s
- 4
Calls you
Tracked, not guessed