Business Blog

Small Business

Is it cheaper in-house VS agency marketing Localsearch

Is It Cheaper To Outsource My Marketing To A Professional?

When it comes to hiring a new employee or outsourcing your marketing to an agency, outsourcing is more cost-effective for a number of reasons. When you engage a marketing agency, you get a fully equipped team for less than the cost of one qualified on-staff marketing professional.

Small business digital marketing strategies Localsearch

Top 10 Popular Small Business Marketing Strategies

As a business owner, you’re likely being bombarded every day with marketing platforms advertising incredible sales and traffic growth if you pay to market through them. While most of them are beneficial, who has the time to work out what is right for them? Well, we’re going to tell you how to decide without giving yourself a headache.

Digital marketing strategies

Which Digital Marketing Strategy Is Right For My Business?

Will Facebook work for my business? Should I invest in an email marketing platform? In the realm of digital marketing, there are hundreds of strategies and techniques youcan use to help customers find your business. You’ve probably tried a few of them already, with mixed results.

Ink in water for colour marketing

Marketing Your Business Through Colour

As a business, you only have a few seconds to grab the attention of a potential customer. In most marketing spaces, this an entirely visual exercise. When your business advertising is displayed right next to your competitors’, you need some way of conveying your brand’s personality, meaning and value instantly. This is where your logo, website, product packaging and other advertisements come in.

Rylee Venables giving speech

5 Best Practices of an Award-Winning Business

We had a chat with talented business owner, serial entrepreneur and recipient of the Cairns Young Entrepreneur of the Year Award Rylee Venables about what makes her business, Petals and Pinecones, so successful. She shares her tips and advice for running an award-winning business.

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