Google Business Profile Optimisation

With 1 in 2 Aussies visiting a business the same day as performing an online search, optimising your Google Business Profile (formerly Google My Business) is essential. Or, leave it up to Localsearch, Australia’s number 1 digital presence provider.

Be Found By More Locals

An optimised Google Business Profile puts your business in three places on Google! Find out how Google Business Profile Optimisation can grow your business.

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Why do you need a Google Business Profile?

Top Benefits of Optimising Your Google Business Profile

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Be shown more in search results.

When your profile is optimised to help locals find what they need, you have a higher chance on showing up in their search results.

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Increase your ranking potential.

Optimising your profile doesn’t just get you in more search results. It can help lift where you are in line with your competitors too.

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Boost your enquiries and leads.

More eyes on your Google Business Profiles with relevant information means more people who will be contacting your business.

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Improve your online reputation.

And of course, getting and responding to reviews helps show these searchers exactly what to expect when they reach out to your business.

Real Results Using Google Business Profile

In just 12 months, Hire Pro on the Gold Coast received more than 11,000 actions (including enquiries, map views, etc.) on their Google Business Profile. This engagement with their business was crucial for not only surviving, but growing, despite facing major competitors and lockdowns.

By working with Localsearch, Hire Pro was also able to grow their business with a 41% Google Ads conversion rate, more than 2 million views on search engines, 270+ impressions of their Facebook Ads and more. Explore how we used these local marketing strategies to help the Mudgeeraba hire equipment business stand out in the crowd.

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How Google Business Helps Your SEO

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When Google is deciding what to show locals searching for businesses, they’re judging web pages by their relevance to the query, distance to the user, authority of the business and the quality of the page. Google Business Profile is one of the ways the search engine verifies this information, so it’s crucial your profile is up to date.

Your location, category, posts, photos, reviews and other information on your Google Business Profile help to know who you are, where you are, what you do and if you’re respected in your community. Having your website linked also helps Google (and users) follow through to your site to know this is your website and the information should be attributed to you — therefore, helping increase your potential for being shown in search results.

Ready to get optimised?

How Much a Google Business Profile Optimisation Costs

At Localsearch, we offer Google Business Profile optimisation services tailored to your businesses needs and budget. Ensuring every Aussie business can tap into this essential marketing tool.

GBP Optimisation Package

A super-affordable, starter package, including monthly posting, optimisation of new features, reporting dashboard and more.

GBP Optimisation Plus Package

Get in front of more local with the Plus package, including Starter package inclusions, review management with replies and more.

Not sure what you need?

New to Google Business Profile and don’t know where to start? Let us help with a free business needs analysis.

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What is Google Business Profile?

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When you want to get your business in front of locals, you need Google Business Profile.

Google Business Profile (a rebrand of the Google My Business product) lets you take control of how your business appears in the local pack on organic search results, Google Maps and more. It’s one of the first places locals go when they search on Google for plumbers, electricians, florists, restaurants, doctors and more.

Optimising your Google Business Profile gives you a better chance of increasing how often you appear in these searches relevant to your business, as well as being higher in the results. So, you can see why it’s so important.

Contact our Digital Marketing Specialists at Localsearch to see how we can help you save time with this amazing tool to get you more customers.

Introducing Nucleus for Google Business Profile

If you’re optimising your Google Business Profile, you want to know it’s bringing you results. This is where Nucleus, Localsearch’s purpose-built, all-in-one digital marketing dashboard comes to keep your mind at ease and save you time.

As well as seeing how many potential customers your Google Business Profile is bringing you, you’ll also be able to see results for your other digital marketing with Localsearch too. Click Let’s Go for your free business needs analysis and Nucleus demo.

Trusted by the best

Trusted by the best

What’s Included in Localsearch’s Google Business Profile Services

At Localsearch, we make getting your business in front of locals with a Google Profile damn easy. Our Google Business Profile services include:

And more. For those on our Plus package, you’ll also receive review management with replies, geo-tagging on images and other optimisation activities. Request your free quote now to find the right package for you.

Other Tips for Improving Your Local Digital Presence

To really get your business in front of locals in Rockhampton, Darwin, the Gold Coast, Wollongong or wherever you are, Google Business Profile is just one of the things you can do. For maximum exposure, be sure to look into:

Or, if you’re not sure what digital marketing solution will work for your budget and goals, click Let’s Go below to request your free business needs analysis.

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56% of Businesses Have Not Claimed Their Google Business Profile

With so many unclaimed Google Business Profiles, it’s a great chance to optimise your own and get ahead of your competition who are unclaimed or not focusing on using this powerful tool.

Helping 28,000+ Aussie Businesses Throughout Australia

In our nearly 30 years of helping businesses at Localsearch, we have worked with more than 28,000 regional business owners every year. This isn’t even counting the 300,000+ businesses who receive help for free on

Throughout the last 3 decades, we have helped businesses get through and grow through global financial crises, pandemics, major weather events and more. Whatever comes your way, you can rest assured our digital marketing experts at Localsearch have got your back.
Click Let’s Go to see how we can help you too.

Frequently Asked Questions

Want to know more about Google Business Profile and how it can help your business? You’ve come to the right place! 

If you don’t see the answer to your question about the formerly known as Google My Business on this page, be sure click Let’s Go and ask our team. With local digital marketing specialists throughout Australia, we can give you information specific to your industry and location. 

You need a Google Business Profile for your business to show up on Google Maps. To show up higher in the list of businesses, you will need to optimise your profile and keep it up to date.  

For people to find your eligible business on Google Maps, they will need to search for what you do, where you do it. 

Claiming your Google Business Profile helps your business show up in the local pack on Google Search and Google Maps. This means when someone searches for the products or services you provide in your area on Google, you have a good chance of getting in front of them. Optimising your profile helps increase your chances of being seen.

When you have claimed your Google Business Profile, you can see how many people have viewed your profile, what type of device they viewed your profile on (like mobile or desktop), if they saw you on Google Search or Google Maps, what people were searching for and more. You cannot see the exact people who viewed your profile. 

For those with Nucleus by Localsearch, you can track your performance in your dashboard.  

You should be posting on your Google Business Profile at least once a week. What you should post will depend on your business, but you’ll generally want to be posting new updates about your business, tips to help your customers, offers and more. 

At Localsearch, we can look after your posting for you, so you don’t have to remember to create and publish posts to keep your profile optimised. Request your free quote today.  

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Request a quote, ask a question, give us feedback — whatever you need, we’re here to help.

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