That’s right! You only pay for your ad when someone clicks on it to visit your website or contact you. But how much do you pay?
SEM works on a bidding system. Essentially, every time someone types something into a search engine that matches a keyword you’re bidding on, you enter the search engine’s ad auction. How much you pay for your ads will then be impacted by how many competitors are also bidding on that keyword at that time, the relevance of the keyword to what you’re offering, the quality of your website and the relevance of your ad to the searcher.
Your industry, product or service and the location you’re targeting will impact how much you pay.
This is where our search engine marketing specialists’ talent come into play. They will analyse data and optimise your ad account so all the different impacts of a winning bid will improve. This then decreases the amount you pay per bid, in turn creating a better return on investment. Your allocated budget will be utilised in the most cost efficient way to ensure you receive more bang for your buck—amongst all the other benefits.