Everything you hear about search engine marketing can be true—expensive, doesn’t work, too difficult to use. As a Google Premier Partner with more than 25 years’ experience in Australia, Localsearch makes SEM cost effective, valuable, easy and completely stress free. Find out how.

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Localsearch search engine marketing Australia

How do you use search engine marketing in 2019?

Search engine marketing (SEM) uses paid advertising to target a specific group of people with the intention of increasing online visibility and website traffic.

Localsearch search engine marketing Australia

Google Ads (formerly known as Google AdWords) and Microsoft Advertising (formerly known as Bing Ads) are the two main SEM platforms in Australia. On these, businesses can create ads, set where to display them and who to show them to. 

Unfortunately, for the average person, SEM platforms are normally too difficult and time consuming to use. To ensure businesses weren’t being exploited by this, Google created the Google Premier Partner program. When you see the Partner badge, you know the SEM service has Google-certified specialists to help you achieve the best results with your search engine marketing.

A Real Search Engine Marketing Success Story​

See how Karen, owner of A.S.A.P. Glass grew her business with Localsearch – Digital Marketing Service

Are search engine marketing and SEO the same thing?

Search engine optimisation (SEO) focuses on improving your organic search results, while search engine marketing (SEM) uses paid ads to increase traffic.

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We often get asked why a business needs SEM if their SEO is effective. There are many reasons why, but the big one is that SEM puts you exactly where you want to be, while with SEO, there is no guarantee. The person’s next question is normally, is SEM better than SEO, then? 

Both strategies have their time and place with the same end goal of leading more people to your website. For example, Google Ads are regularly used when a website is first launched to give SEO time to work. A complete digital marketing service, like Localsearch, can help you align your strategies to ensure your investment achieves maximum performance.

Localsearch search engine optimisation services in Australia
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How do I know if my search engine marketing is working?

Unless every customer you speak to can tell you exactly how they first heard about and contacted you, you won't know if your SEM is working without accurate reporting.

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Google Ads insights can leave you scratching your head. Not only are there a lot of windows to navigate and acronyms to learn, but sometimes the numbers just don’t add up.

With Localsearch search engine marketing services, we unite the power of reporting with call tracking. So, not only can you see exactly how much you’re spending and where it’s going, but hear why it is or isn’t turning into customers. By creating a unique call tracking number, we can record every call generated by your ad. Then, you can playback the recordings to see where to optimise your sales funnel.

How much does Google Ads cost?

One of the best part about Google Ads and other SEM platforms is the Pay-Per-Click (PPC) method, where, you guessed it, you only pay when someone clicks.

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That’s right! You only pay for your ad when someone clicks on it to visit your website or contact you. But how much do you pay? 

SEM works on a bidding system. Essentially, every time someone types something into a search engine that matches a keyword you’re bidding on, you enter the search engine’s ad auction. How much you pay for your ads will then be impacted by how many competitors are also bidding on that keyword at that time, the relevance of the keyword to what you’re offering, the quality of your website and the relevance of your ad to the searcher.

Your industry, product or service and the location you’re targeting will impact how much you pay. 

This is where our search engine marketing specialists’ talent come into play. They will analyse data and optimise your ad account so all the different impacts of a winning bid will improve. This then decreases the amount you pay per bid, in turn creating a better return on investment. Your allocated budget will be utilised in the most cost efficient way to ensure you receive more bang for your buck—amongst all the other benefits.

Localsearch Google My Business Partner
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The Process

Here's what happens when you click Get Started...

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1. Your local specialist will be in touch to arrange your custom quote.

Your search engine marketing package will be custom made between you and your local Google-certified specialist. Then, it’s time for our head office to get your ads underway.

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2. You'll receive a welcome call from your account manager.

Once you’ve selected your package, you’ll receive a call from your SEM account manager. They’ll walk you through the process, learn about your business, answer any questions and be there for ongoing support.

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3. Your monthly report will tell you how your Google Ads are going.

Before your ads go out, you’ll be asked to approve then. When we have your okay, it’s go time! Then, you’ll receive easy-to-read-and-understand monthly reports to show how we’re helping you grow your business.

Local Reviews of Localsearch Digital Marketing Services

The top 9 essentials for a successful SEM campaign:

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Your Google Ads campaigns could do everything to the letter, but if your website isn’t quite right, you could be losing a lot of customers. It can also impact how much you pay for your ads and their position. Lucky we’re a complete digital marketing service so we can help you with both.

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2. Call tracking.

Are your Google Ads receiving plenty of views, even enquiries, but you’re still not seeing an increase in business? By tracking calls initiated by an ad viewer, you can hear exactly what’s going wrong. Ask us how to get Google Ads call tracking on your campaigns!

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3. Irresistible copy and call to actions.

There is a science to writing good search engine ad copy. It needs to scream, “CLICK ON ME,” without being too salesy and needs to get across what you have to say in a very short number of characters. A trained Google Ads copy writer (like our in-house team) can help you get it right.

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4. Ad extensions.

Google Ads don’t give you a lot of room to say what you need to share with the world. Ad extensions essentially give you more space to share links, contact information and other information to get your ads more attention.

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5. Customised conversion reporting.

For your Google Ads to be effective, you need to know exactly how far people are getting before becoming a customer or dropping off. Conversion reporting lets you see if it’s your Google Ads that need improvement, or maybe something else, like your website.

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6. A/B testing.

Split, or A/B, testing, is where you run two different variations of the same ad. Then, you see which ad people respond better to. It’s key to only have small differences to ensure you know what exactly people prefer. All Localsearch SEM packages include A/B testing.

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Are you one of many in your industry in your area? Chances are, all your competitors are championing for the same online searches as you. By using competitor keyword analysis, we can see where they are and create a strategy for gaining you the most traction.

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8. Effective audience targeting.

Would you be more likely to run toy ads on TV during cartoon time or the nightly news? The same goes for Google Ads. Thanks to Google logging pretty much everything we do, businesses can help put their ads in front of the most relevant audiences, who will be most interested to buy. We can help you do this.

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While one or two negative reviews won’t do much, having too many (especially with no responses), will influence people greatly. So, if you’re not focused on customer happiness and replying to negative reviews, maybe start there first.

Did you know an existing customer costs 5x less to convert into a customer (again) than a new one? Google Ads can help you do this.

Localsearch SEM Package Inclusions

To help you get the most from your PPC campaign, every package includes:

  • Call and conversion tracking of leads from your ads.
  • Customised monthly performance reports.
  • Ongoing A/B testing for future success of your ads.
  • Australian-based campaign managers for support.

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Have another question about the best search engine marketing in Australia?

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Want to know the answer to this question and other SEM queries? We tell all on our Frequently Asked Questions Page.

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