Search Engine Marketing

Google may say their Google Ads platform is too hard for small businesses to use, and we tend to agree—unless you have the right help that is. We’ll get you seen with targeted search engine marketing campaigns that will attract your ideal customer.

Plumbing search on Google SERPS with number one spot for AAA Plumbing

Pay-Per-Click (PPC)

Plumbing search on Google SERPS with number one spot for AAA Plumbing

While using Google, you’ve probably seen the ads at the top of the search results. What you may not know is just how affordable and efficient these ads can be—when they’re done right.

Pay-per-click (PPC) marketing through Google Ads lets you only pay for what you use. To have your ad appear in search results for a certain keyword, you must first win the bid for it in the ad auction. If successful, your bid is how much you pay every time someone clicks on your ads to visit your website or contact you. You can also set a maximum amount of clicks, so you can control exactly how much you spend.

Our search engine marketing (SEM) gurus are standing by to get you the best results for your budget.

 

Re-Marketing

AAA Plumbing on Google for Plumber keyword

What about the people who already know about your brand and may just need a little reminder about how great you are? Re-marketing may be your answer. This type of ad focuses on people who have already visited your website or interacted with your brand. Think of it like sparking their memory.

These ads have a higher conversion rate as the people seeing them have already learned about your brand. It’s just a matter of finding the right technique to seal the deal.

Your business reviews, address, number and trading hours
A customer calling on a smartphone

Advanced Call Tracking

A customer calling on a smartphone

Call tracking is a genius way of ensuring your Google Ads are converting leads into sales. By enabling this feature, you’ll be able to see how many calls come from each ad, either directly from them or after a click through to your website. You’ll also be able to track how many of these calls resulted in a sale.

Not only that, but you’ll receive notifications if you’ve missed a call generated by your ad. Whenever you finish one of these calls, Google will ask for your feedback to ensure they’re targeting the right people to produce you more leads. You’ll know exactly how much money you’re making from every ad.

Display Ads

Google Ads for best in town business

Google knows a lot about you. While you’re searching for a new car, world news and events, business tips, clothes—basically anything—Google is storing your data. It may sound a little intrusive, but as a business owner you can use this data to make yourself more money.

Google Ads lets you create display ads, which is marketing you can have shown on other websites, in apps and on social media. People who are searching for topics related to your products or services are shown these ads. When they see your ad, they think, “That’s handy!” And then they click on the advertising, sending them to your website. Simple! Well, not exactly—but it can be if you let us setup your display ads for you.

Google Ads for best in town business

Google Ads Packages

All Google Ads packages include a full website analysis report and on-page content audit, monthly reports and Google My Business (GMB) management.

Google Ads Premium

Minimum
$ 1000 / month
  •  
  • Detailed monthly reports
  • Call & conversion tracking
  • In-house Google Ads certified team
  • Campaign recommendations
  • Competitor keyword analysis
  • User experience advice

Other Ways to Grow Your Business Online

If boosting your business is your goal, you'll want to check out these services too!

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Retaining clients costs at least 5x less than attracting new customers. Can you afford not to be using Google Ads? 

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