How do you use search engine marketing in 2020?
Search engine marketing (SEM) uses paid advertising to target a specific group of people with the intention of increasing online visibility and website traffic.
Google Ads (formerly known as Google AdWords) and Microsoft Advertising (formerly known as Bing Ads) are the two main SEM platforms in Australia. On these, businesses can create ads, set where to display them and who to show them to.
Unfortunately, for the average person, SEM platforms are normally too difficult and time consuming to use. To ensure businesses weren’t being exploited by this, Google created the Google Premier Partner program. When you see the Partner badge, you know the SEM service has Google-certified specialists to help you achieve the best results with your search engine marketing.