About us

25+ years as Australia’s favourite small-business digital marketing agency.

Our History

Back in 1993...

Localsearch on ya John cartoon of tradesman in a old-style office

Before smartphones and social media, Aussies turned to the trusty phone directory to find businesses. The problem was, the information was often out of date and unreliable. Not only did the readers of the directories need a solution, so did the businesses in the area. Wanting to help, four mates from Rockhampton put their heads together and created an answer—Localsearch.

Localsearch on ya John cartoon of tradesman in a old-style office
Localsearch on ya John cartoon of tradesman in a modern office

More than 25+ years later...

Localsearch on ya John cartoon of tradesman in a modern office

We are still providing marketing solutions—only this time, it’s in the digital world. If you’ve even considered getting your business online in any way, you know it’s chaos. There are websites, listings, social media, search engine marketing and optimisation, SMS and email marketing, video ads, blogs…and the list just keeps getting bigger.

When we stepped into the arena to market our own services, we realised how messy it really was. All around us were businesses struggling to even break into the digital world. So, we decided it was time to bring calm to the chaos. Our team grew to include the experts in web, SEO, SEM, social media, copywriting, IT and other areas, we built our own platforms and most recently, we earned our Premier Google Partner badge.

It’s all to help you, just as we have for 25 years—only now, it’s with your digital marketing.

The experts in small-business development are on your side.

Our people

Localsearch consultant Troy showing T&A mechanical advertising in directory and online

Throughout the years, even as we’ve expanded to more than 250 employees, we’ve ensured our people stayed local and passionate about helping our customers. When you contact our head office, you come through to one of our friendly team here on the Gold Coast. If a rep comes and visits you, they’re from your local area. Even our IT and support teams are right here at our Localsearch HQ. This will never change.


We know not every business can hire their own search engine gurus, designers, copywriters and digital experts—so ours are here for you. Our people are your people. All you have to do is ask.

Localsearch consultant Troy showing T&A mechanical advertising in directory and online
Cherie Goldfinch | Localsearch Community Relations Manager

Our Difference

Cherie Goldfinch | Localsearch Community Relations Manager

We’re real people and we act like it. No scripts, foreign call centres and definitely no pushy consultants. Just honest, friendly and reliable people. It’s all part of our mission to provide the absolute best experience every time you call, email or see us.

Extraordinary customer experience—everything we do comes back to it. We’ve selected each member of our team—both head office and consultants—for their passion for helping small businesses be seen, trusted and connected. Every step of the way, you’ll feel our dedication for helping you take your business to the next level. From our completely transparent reporting to our IT and support teams, we’re here to guide, inform and help you.

Let's talk business... your business

You run the business you do because you’re the expert in your industry—as we are ours. Stop wasting time running in circles with your digital marketing and find out how easy, affordable and effective it can really be.

Animated photo of Bonnie at Bonnie's Bouquets Florist

Meet the executive team

The pioneers of simple, affordable digital marketing solutions in regional Australia.

Daniel Hargraves | Localsearch Head of Product

Daniel Hargraves

Head of Product

He's so good at turning a big dream and a vision into a reality, we made it his job! 

Catherine McGarry | Localsearch Executive Director

Catherine McGarry

Executive Director

As the fearless leader of the pack, Cathy keeps everyone on the right track.

Daani Limann | Localsearch Head of Operations

Daani Limann

Head of Operations

It's Daani's mission to connect our people with the right tools to help our clients succeed.

Localsearch Christine O'Sullivan Head of Customer Success

Christine O'Sullivan

Head of Customer Success

Christine is the guiding hand for our clients on their digital marketing journey.

Adam Boote | Localsearch Head of Marketing

Adam Boote

Head of Marketing

Think of Adam as a messenger man—if you've seen our marketing, he made it happen.

Derek Rowe | Localsearch National Sales Director

Derek Rowe

National Sales Director

Derek cultivates our sales culture with a strong focus on ethical sales practice.

Gary Mandelkow | Localsearch Head of Technology

Gary Mandelkow

Head of Technology

Gary ensures we have cutting-edge technology to support our staff, products and clients.

Chris Ritchie | Localsearch Head of Core Platforms

Chris Ritchie

Head of Core Platforms

Chris is the brains behind the programs our staff and clients use on a daily basis.

Sofia Bryan | Localsearch Program Manager

Sofia Bryan

Program Manager

Cool, calm and collected is Sofia's middle name as she sees every project from start to finish.

Toby Beedell | Localsearch Head of Data

Toby Beedell

Head of Data

He's the person who keeps the data of each of our valued clients safe and secure.

Caroline Thompson | Localsearch Head of Finance

Caroline Thompson

Head of Finance

Caroline ensures we're investing our funds in the right places to help our customers.

David Holihan | Localsearch Head of Strategy

David Holihan

Head of Strategy

With David securing our partnerships, we're always connected to the right people.

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