How to Get More Customers  

24 August, 2023

7 mins read

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Tips to grow your business from the experts

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As most customers turn to search engines to find products and services, being found online is increasingly important for Australian small businesses.

Search Engine Optimisation (SEO) increases the visibility of your website in search engines like Google, making it a powerful strategy to reach new customers.

In this guide, we will explore five ways to attract and convert more customers by harnessing the power of SEO and digital marketing.

5 Ways to Get More Customers and Grow Your Business

1. Maintain a strong digital presence.

Your digital presence is how your business appears online, including your website, social media accounts, Google Business Profile, and more.

To maintain a strong digital presence, you want to ensure your business can be found easily by potential customers. It’s a great idea to add reviews across your digital presence, as 93% of customers read online reviews before making a purchase.

A couple of negative reviews is not the end of the world, it shows that your business is genuine. Just remember to reply to your reviews following our guide to build credibility and trust with customers.

Listen to our podcast episode with Digital Presence Expert, Daniel McCarthy, for more useful tips and tricks.

2. Enlist an SEO expert.

As SEO is a long-term strategy that requires regular maintenance, enlisting the help of an expert is a worthwhile investment to get more customers.

It can take a lot longer to see results if you choose to do it yourself due to the technical advancements that are involved. Keep in mind there is plenty of misinformation out there that can end up having a negative effect on your search engine ranking.

Feel free to contact us if you have any questions about enlisting an SEO expert for your business. We are happy to help!

3. Offer new customer discounts.

Many customers appreciate an opportunity to save money. You can entice them into your business by offering a new customer discount or deal, such as buy-one-get-one-50%-off.

Through this strategy, you can target bargain shoppers who need added incentives to follow through with purchases. Once you have gained these new customers, continue building a relationship with them to encourage repeat purchases in the future.

Check out our blog with Client Relationships Expert, Kim Riley, to find out all the customer experience basics you need to know, including his top three tips for retaining customers.

4. Local SEO.

Local SEO helps increase your business’s visibility in local search results on Google. With one in two Aussies visiting a local business the same day as performing an online search, optimising your Google Business Profile (GBP) is essential.

Ensure you have the correct business name, address and phone number (NAP) on your GBP and other online platforms to avoid confusion for potential customers and Google.

Posting on your GBP is another simple way to improve your local SEO and gain more customers. It doesn’t have to be anything crazy, just a couple of photos from a recent job with a short explanation of the work you completed.

For more information on local SEO, listen to our podcast episode ‘7 Minute SEO Guide for Small Businesses’. 

5. Provide a good user experience.

A positive user experience pleases website visitors and improves search engine rankings.

Confirm your website is easy to navigate, has clear calls to action, loads quickly and is optimised for mobile devices. Regularly updating and expanding your website content will keep it relevant for your audience. Search engines also favour fresh content, so consider refreshing your blog posts where possible.

Read our blog ‘UX design and website conversions… is there a link?’ to learn more about the importance of user experience and converting customers.

Looking to enlist an SEO expert to help grow your business online?

As one of the top-rated SEO companies in Australia, we can help you get more customers by improving the visibility of your website on Google.

If you have any questions or want to speak with a Digital Marketing Specialist about growing your business, contact us anytime.

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