You don’t need huge blocks of text, just the essentials presented clearly. For Orange customers, it’s less about volume and more about answering the right questions quickly. A website works best when each page has a clear purpose: explain the service, show proof of your work if you have it and give people an easy next step. Too much information can overwhelm; too little creates doubt. We help find the balance so your site feels helpful, not heavy.

Not necessarily. Phone photos can work surprisingly well as long as they’re clear and taken in good lighting. What matters more is that the images are real and reflect your business accurately; people in Orange appreciate authenticity. If you’re a tradie, a couple of job-site shots help; if you’re in hospitality, some simple interior or product photos do the job.  

Most businesses only need a proper refresh every few years, but small updates like swapping photos, updating hours or adding new services should happen anytime things change. A full rebuild is only needed if the website starts to feel outdated, slow, clunky or hard to navigate on mobile.

Absolutely. A small, well-structured website with clear content often performs better than a large one with messy layouts. Google focuses on clarity, page structure, mobile performance and how well the site answers local intent. So if someone searches for “plumber in Orange” or “café Orange NSW,” and your site clearly tells Google what you do and where you operate, you can absolutely rank, even with just a handful of pages.

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