Bulley Roof Restoration's Life-changing Digital Success

Find out how Bulley Roof Restoration transformed their online presence and generated a steady flow of quality leads with Localsearch. This success story highlights how their tailored digital strategy boosted visibility, increased website traffic, and helped Shaun grow his business, buy a home, and build lasting community relationships.

Written by

Holly Ford

Placeholder for Your Post Subtitle

Placeholder for Your Post Content. This is where the content for your blog post goes. To add widgets and customize the text and images for individual posts, go to Manage Posts. From there, you can edit an existing post or add a new one.

In this article

A Man and A Woman are Sitting at A Table Looking at Papers and A Laptop

How to Get Your Business Ready for the New Financial Year

By Sonya Millan • June 13, 2025
Prepare your business for the new financial year with this practical guide for Australian local businesses. From finances to marketing, get ready for a smoother year ahead.
A Large Building With a Flag on Top of it is Sitting Next to a Body of Water

What the 2025 Federal Election Means for Business Owners

By Sonya Millan • May 12, 2025
Find out what Labor’s 2025 election win means for your business. From more support for tradies to funding for skills and training, these changes could bring real benefits for local business owners.
Woman introducing LocalRank product

LocalRank: Rank Higher, Drive More Website Traffic

By Sonya Millan • April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product

LocalVis: Helping Customers Find, Trust, and Choose Your Business

By Sonya Millan • April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.

What the 2025–26 Federal Budget Means for Small Businesses

By Katrina Stapleton • March 26, 2025
Wondering how the 2025–26 Federal Budget will impact your small business? From energy bill relief to tax cuts, here’s what you need to know to stay ahead.

Is Your Small Business ‘Google Ready’ in the Age of AI?

By Katrina Stapleton • February 28, 2025
Is your small business ready for how Google and AI are changing the game? Learn how to keep showing up in search, stay competitive, and connect with more customers in the age of AI.

Is Relief in Sight? Australia’s Cost of Living Outlook for 2025

By Holly Ford • January 24, 2025
Discover how inflation, interest rates, wages, housing and government policies in 2025 may help reduce cost-of-living pressures for Australians and small business owners.

Important Notice for Small Business Owners: Google’s Business Messaging is Ending

By sonya.millan • July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.

Unlock Local Business Marketing Success with Our New Solutions

By sonya.millan • July 15, 2024
Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.

Highlights of the 2024 Laurie Spina Shield

By Sonya Millan • July 15, 2024
The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.

Related Articles

A Man and A Woman are Sitting at A Table Looking at Papers and A Laptop

How to Get Your Business Ready for the New Financial Year

By Sonya Millan • June 13, 2025
Prepare your business for the new financial year with this practical guide for Australian local businesses. From finances to marketing, get ready for a smoother year ahead.
A Large Building With a Flag on Top of it is Sitting Next to a Body of Water

What the 2025 Federal Election Means for Business Owners

By Sonya Millan • May 12, 2025
Find out what Labor’s 2025 election win means for your business. From more support for tradies to funding for skills and training, these changes could bring real benefits for local business owners.
View all

Tips to grow your business

from the experts

Share this

About Bulley Roof Restoration

Bulley Roof Restoration, Painting & Pressure Cleaning is a proud family-run business based in Wingham, New South Wales. Shaun Bulley, a second-generation painter with over 18 years of experience, took over from his father and continues their reputation for delivering high-quality roofing and exterior cleaning services with precision and care. 

The Challenge: Establishing a Strong Online Presence

For years, Shaun relied on word of mouth to bring in work. While his reputation in the local community was strong, growing the business and securing a steady flow of new customers was becoming a challenge. He saw an opportunity to change that by improving the company’s online presence, helping more people find and trust Bulley Roof Restoration in a competitive market. 

The Solution: A Digital Strategy That Works

That’s where Local Marketing Specialist Kevin Chilvers and the team at Localsearch came in. Together, they built a tailored digital marketing strategy designed to boost online visibility and generate leads. This included: 


  • Professional Website Development: A user-friendly, mobile-optimised website that showcases their services, commitment to safety, and makes it simple for customers to get in touch. 

  • Google Business Profile Optimisation: Keeping business details, customer reviews, and announcements up-to-date, making Bulley Roof Restoration stand out in local search results. 

  • Localsearch Business Profile: A dedicated profile with service details, testimonials, and contact information, reaching even more local customers. 

With Kevin’s personalised support, the strategy was tailored to Shaun’s goals and brand—delivering real, life-changing results. 

The Results: Increased Visibility and Lead Generation

The success of Bulley Roof Restoration’s digital transformation included: 


  •  Enhanced Online Visibility: The optimised website and profiles significantly boosted the company’s presence in local search results, making it easier for potential clients to find and engage with their services. This led to a 578% increase in website page views and a 336% increase in website traffic. 

  • Increased Lead Generation: With a high-performing website, Google Business Profile, and Localsearch profile working together, Bulley Roof Restoration saw a steady stream of quality leads. This led to an 11% increase in form conversions and a noticeable boost in phone inquiries. 

By partnering with Localsearch, Shaun has not only grown his business but also created new opportunities for his family—buying a home and building lasting relationships in the community he’s proud to serve.