Bulley Roof Restoration's Life-changing Digital Success

Find out how Bulley Roof Restoration transformed their online presence and generated a steady flow of quality leads with Localsearch. This success story highlights how their tailored digital strategy boosted visibility, increased website traffic, and helped Shaun grow his business, buy a home, and build lasting community relationships.

Written by

Holly Ford

Placeholder for Your Post Subtitle

Placeholder for Your Post Content. This is where the content for your blog post goes. To add widgets and customize the text and images for individual posts, go to Manage Posts. From there, you can edit an existing post or add a new one.

In this article


By Katrina Stapleton February 28, 2025
Google is tightening control over its search data, making it clear that businesses must stay within its ecosystem to remain visible . For small businesses, this means one thing — being ‘Google Ready’ is now more critical than ever . Recently, Google made a bold move by restricting search scraping tools that don’t enable JavaScript. This shook up the SEO industry, but more importantly, it revealed a bigger strategy — Google is locking down its data to stay ahead in the AI race. Think of it like a restaurant with a secret recipe: Google isn’t going to let competitors walk into the kitchen and take notes. Instead, it’s making sure its ingredients — search data, Google Maps insights, and business profiles — stay exclusive to its own AI models .  For local businesses, this reinforces the need to stay active within Google’s ecosystem and build a presence across Google-trusted platforms to remain visible. This ensures your business continues attracting leads. If Google is the main road customers use to find businesses, you need to make sure you’re on the map.
February 18, 2025
Step 2  Once you receive the email, please open it and click on the link. This link is for one-time use only and is valid for 5 days.
February 18, 2025
This page has been published as a quick reference to help clear space when your email is approaching its storage limit.
February 18, 2025
Requirements Please note this fix will only work if you have Windows 7 Service Pack 1 or higher installed. Due to recent security upgrades, some clients running Windows 7 experience issues where they cannot configure email using our servers. Microsoft has released a patch for this but still requires some additional configuration to address the issue.
February 18, 2025
Step 1 Sign in to Mail Quarantine Enter your email address Enter your email password Click Sign in
February 18, 2025
Please find frequently asked questions below. If your question is not listed, please contact IT Support for assistance.
February 18, 2025
One of the benefits Localsearch offers for Google Ads campaigns is call tracking for all of the phone leads your business receives. Here’s a guide to help you make the most of this feature: Step 1 When your campaign goes live, you will receive an email from pronto@trkcall.com to set up your call tracking account with a prompt to set a password. If you’ve already done so, all you need to do is to log into your dashboard via https://calltracking.localsearch.com.au/ and you can listen to your calls.
By Sonya Millan January 24, 2025
We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time while keeping their online reputation polished. We’ll take the hassle out of managing your Google reviews by providing review response services—all at no extra cost!
By Holly Ford January 24, 2025
As 2025 begins, Australians are asking whether the cost of living will improve and what factors might drive this change. Here’s a look at the key areas shaping the economic outlook.
By sonya.millan July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.

Related Articles


By Katrina Stapleton February 28, 2025
Google is tightening control over its search data, making it clear that businesses must stay within its ecosystem to remain visible . For small businesses, this means one thing — being ‘Google Ready’ is now more critical than ever . Recently, Google made a bold move by restricting search scraping tools that don’t enable JavaScript. This shook up the SEO industry, but more importantly, it revealed a bigger strategy — Google is locking down its data to stay ahead in the AI race. Think of it like a restaurant with a secret recipe: Google isn’t going to let competitors walk into the kitchen and take notes. Instead, it’s making sure its ingredients — search data, Google Maps insights, and business profiles — stay exclusive to its own AI models .  For local businesses, this reinforces the need to stay active within Google’s ecosystem and build a presence across Google-trusted platforms to remain visible. This ensures your business continues attracting leads. If Google is the main road customers use to find businesses, you need to make sure you’re on the map.
February 18, 2025
Step 2  Once you receive the email, please open it and click on the link. This link is for one-time use only and is valid for 5 days.
View all

Tips to grow your business

from the experts

Share this

About Bulley Roof Restoration

Bulley Roof Restoration, Painting & Pressure Cleaning is a proud family-run business based in Wingham, New South Wales. Shaun Bulley, a second-generation painter with over 18 years of experience, took over from his father and continues their reputation for delivering high-quality roofing and exterior cleaning services with precision and care. 

The Challenge: Establishing a Strong Online Presence

For years, Shaun relied on word of mouth to bring in work. While his reputation in the local community was strong, growing the business and securing a steady flow of new customers was becoming a challenge. He saw an opportunity to change that by improving the company’s online presence, helping more people find and trust Bulley Roof Restoration in a competitive market. 

The Solution: A Digital Strategy That Works

That’s where Local Marketing Specialist Kevin Chilvers and the team at Localsearch came in. Together, they built a tailored digital marketing strategy designed to boost online visibility and generate leads. This included: 


  • Professional Website Development: A user-friendly, mobile-optimised website that showcases their services, commitment to safety, and makes it simple for customers to get in touch. 

  • Google Business Profile Optimisation: Keeping business details, customer reviews, and announcements up-to-date, making Bulley Roof Restoration stand out in local search results. 

  • Localsearch Business Profile: A dedicated profile with service details, testimonials, and contact information, reaching even more local customers. 

With Kevin’s personalised support, the strategy was tailored to Shaun’s goals and brand—delivering real, life-changing results. 

The Results: Increased Visibility and Lead Generation

The success of Bulley Roof Restoration’s digital transformation included: 


  •  Enhanced Online Visibility: The optimised website and profiles significantly boosted the company’s presence in local search results, making it easier for potential clients to find and engage with their services. This led to a 578% increase in website page views and a 336% increase in website traffic. 

  • Increased Lead Generation: With a high-performing website, Google Business Profile, and Localsearch profile working together, Bulley Roof Restoration saw a steady stream of quality leads. This led to an 11% increase in form conversions and a noticeable boost in phone inquiries. 

By partnering with Localsearch, Shaun has not only grown his business but also created new opportunities for his family—buying a home and building lasting relationships in the community he’s proud to serve.