Townsville Windows & Screens Gains More Time and Less Stress with Marketing Strategy

For over 30 years, Townsville Windows & Screens has proudly served the greater North Queensland community with a range of security, aluminium, and glass services. Paul Corradini took over the business two years ago, expanding both its offerings and reach. With support from Localsearch, Townsville Windows & Screens has successfully established a strong reputation in the local market.

Paul recognised the need for a hands-off marketing strategy that could run effortlessly behind the scenes. When he partnered with Localsearch, he worked closely with Jo Sutton, a Local Marketing Specialist based in Townsville. Together, they rolled out a multi-channel marketing approach through the following steps: 

• Website Revamp: Jo worked with Townsville Windows & Screens to revamp their website, improving the user experience and making it easier for customers to browse their offerings and get in touch. Over the last 30 days, the website recorded a 20% increase in phone calls.

• Localsearch Plus: A Google Business Profile and Localsearch Business Profile, combined as Localsearch Plus, improved the business’s online visibility and credibility in the local market. Over the last 30 days, the business saw an 81% increase in customers visiting their profiles.

• Search Engine Optimisation (SEO): A targeted SEO strategy was implemented to increase Google rankings. Paul noted, “We’ve noticed with the SEO that we’re now getting product-specific calls rather than just general inquiries.” Over the last 30 days, the website’s SEO performance resulted in over 21,000 impressions.

• Google Ads: A Google Ads campaign was launched to target customers searching for Townsville Window & Screens products and services, increasing lead generation by connecting with them at the right moment. Over the last 30 days, the Google Ads campaign saw a 52% increase in conversions.

Together, these efforts created a cohesive marketing strategy that improved the business’s online presence and delivered real results. As Paul puts it, “Having someone like Jo come in and give us a turnkey package has taken the headache out of our marketing. It’s been the easiest and smartest decision we’ve made.”

Since partnering with Localsearch, Townsville Windows & Screens has seen a significant improvement in both the volume and quality of their customers. The marketing strategy has allowed Paul to focus on daily operations and driving the success of his business.

Key outcomes include:   

• More Time & Reduced Stress: The hands-off marketing approach removed the pressure of constantly juggling multiple responsibilities, enabling Paul to run his business with a clearer focus and more time.
•  Greater Local Visibility: Townsville Windows & Screens gained increased reach and recognition within the local market.
• Effective Customer Engagement: A stronger online presence brought in more potential customers, empowering Paul’s team to convert them into paying clients.

Paul commented, “We were surprised by how quickly Localsearch changed our image in the market. We went from not being known to having the phone ring non-stop. That’s the biggest thing we’ve noticed.”