Reaching over 26k Locals with Performance Boost

Wow Clean, an established name in Cairns, has been providing exceptional blind and curtain cleaning, repairs, and installations for over 20 years.

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Katrina Stapleton

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Wow Clean

Wow Clean, an established name in Cairns, has been providing exceptional blind and curtain cleaning, repairs, and installations for over 20 years. With a focus on delivering high-quality service, Wow Clean transitioned from a franchise to an independent business, seeking innovative ways to maintain and grow their customer base. When Tony Wood, the business owner, partnered with Localsearch and their Local Marketing Specialist, Will Doherty, the results were transformative.

Who is Wow Clean

Wow Clean, originally known as Amazing Clean under a franchise, has operated independently in Cairns for two decades. They specialise in cleaning and repairing blinds and curtains, alongside selling and fitting new blinds. Known for their reliable and thorough service, Wow Clean has built a strong reputation in their local community.

The Challenge: Overcoming Online Invisibility

Tony Wood realised the need to adapt to the digital age to attract the younger generation and stay competitive. He had experimented with various marketing channels like TV, radio and Facebook but recognised the growing importance of a strong online presence. The objective was clear: enhance Wow Clean’s digital visibility and drive more traffic to their website to increase enquiries and bookings. 

Strategy: Enhancing Wow Clean’s Reach with Performance Boost

Localsearch Local Marketing Specialist, Will, took a personalised approach to address Wow Clean’s needs. Understanding Tony’s apprehensions about digital marketing, Will provided hands-on support, ensuring Tony’s digital marketing was handled efficiently and effectively. He introduced Tony to Performance Boost, a solution designed to optimise website performance and increase brand visibility across multiple channels.


Performance Boost utilises AI technology to generate traffic and optimise ad performance in real-time across platforms like Google and Facebook. This comprehensive approach included:


  • Cross-Channel Advertising: Reaching a broader audience through Google Search, Display, YouTube, Discovery, Maps, Instagram and Facebook.
  • Advanced Machine Learning: Leveraging algorithms to enhance ad performance and accurately target the audience.
  • Call Tracking: Providing insights into customer interactions, enabling data-driven decisions.
  • Continuous Optimisation: Regular analysis and adjustments to ensure maximum ROI from the campaigns.