How Going Online Helped This Local Business Stay on Top

For over 25 years, Darryl Gordon has been the man behind DJ's Pressure Cleaning, servicing the Cassowary Coast with good old-fashioned hard work and dedication. His commitment to doing the job right and delivering top-notch service has earned him a solid reputation in the community. But as the world moved online, Darryl realised word of mouth alone wasn’t enough to sustain his business. “I knew it was important to be found online,” Darryl shared, “but I didn’t know where to start.” 

As someone who grew up in a world of “pencil and paper,” Darryl felt out of his depth when it came to the online world. “I told Mel, I’m not great with computers. I’m just a regular bloke,” Darryl said. Despite his hesitation, Darryl took a chance when Local Marketing Specialist Mel reached out to offer her support.

Working closely with the team at Localsearch, Darryl’s website came to life—an online reflection of his honest, hardworking nature. “I read it over about two or three times,” Darryl shared. “I thought, ‘This is exactly me. They’ve nailed it.’ It felt like they could read my mind.” Mel guided Darryl through the unfamiliar territory of online marketing, making the process simple and stress-free. From uploading photos to explaining how Google loves fresh content, Mel ensured Darryl felt comfortable every step of the way. 

Darryl’s website immediately started bringing in a steady stream of new clients, ranging from local homeowners to popular community venues. “I’ve worked for so many people—cleaning their houses, offices, and even local spots like the Tully pub,” Darryl shared proudly. He credits the website and Mel’s ongoing support for his success. “Mel’s been excellent. She follows up, helps with photos, and makes sure everything’s running smoothly,” he said.

Darryl’s story proves that even a traditional, old-school business can benefit from embracing digital marketing. “I don’t like sitting around,” he chuckled. “I just live comfortably, keep busy, and give 110% to every job.” 

His advice for other business owners? “If you’re like me and don’t know where to start, find someone like Mel. It’ll change everything.”