Cut Above the Rest: How Harlow & Co Expanded Services and Grew Their Team

Harlow & Co transformed from a local salon into a beauty hotspot through expanded services and team growth. By partnering with Localsearch to bolster their online presence, they've expanded their service offerings and team. Keep reading to find out how this partnership supported Harlow & Co's business goals.

Written by

Sonya Millan

Placeholder for Your Post Subtitle

Placeholder for Your Post Content. This is where the content for your blog post goes. To add widgets and customize the text and images for individual posts, go to Manage Posts. From there, you can edit an existing post or add a new one.

In this article

Woman introducing LocalRank product

LocalRank: Rank Higher, Drive More Website Traffic

By Sonya Millan • April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product

LocalVis: Helping Customers Find, Trust, and Choose Your Business

By Sonya Millan • April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.

What the 2025–26 Federal Budget Means for Small Businesses

By Katrina Stapleton • March 26, 2025
Wondering how the 2025–26 Federal Budget will impact your small business? From energy bill relief to tax cuts, here’s what you need to know to stay ahead.

Is Your Small Business ‘Google Ready’ in the Age of AI?

By Katrina Stapleton • February 28, 2025
Is your small business ready for how Google and AI are changing the game? Learn how to keep showing up in search, stay competitive, and connect with more customers in the age of AI.

Powerful New Update: Google Business Profile Review Responses

By Sonya Millan • January 24, 2025
We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time.

Is Relief in Sight? Australia’s Cost of Living Outlook for 2025

By Holly Ford • January 24, 2025
Discover how inflation, interest rates, wages, housing and government policies in 2025 may help reduce cost-of-living pressures for Australians and small business owners.

Important Notice for Small Business Owners: Google’s Business Messaging is Ending

By sonya.millan • July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.

Unlock Local Business Marketing Success with Our New Solutions

By sonya.millan • July 15, 2024
Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.

Highlights of the 2024 Laurie Spina Shield

By Sonya Millan • July 15, 2024
The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.

Impact of New Financial Year Changes on Australian Small Businesses

By sonya.millan • July 12, 2024
Stay informed on important changes for the new financial year in Australia. From energy bill relief and wage increases to tax cuts and superannuation adjustments, will impact businesses nationwide. Learn how these changes can provide savings and require careful planning for financial stability.

Related Articles

Woman introducing LocalRank product

LocalRank: Rank Higher, Drive More Website Traffic

By Sonya Millan • April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product

LocalVis: Helping Customers Find, Trust, and Choose Your Business

By Sonya Millan • April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.
View all

Tips to grow your business

from the experts

Share this

Who is Harlow & Co?

Harlow & Co, established by Carmel Kestles, has become a familiar and well-loved spot in the community. Known for its exceptional service and inviting atmosphere, the salon has become a trusted place for people seeking quality hair and beauty treatments.

The Objective: Staying Relevant and Competitive

With a focus on offering a complete range of hair and beauty solutions, Carmel Kestles’s next step was to expand Harlow & Co’s services beyond hairdressing. Creating a one-stop shop for people’s diverse beauty needs while accommodating the increasing demand by growing the salon’s team.


The hair and beauty industry is always changing. To stay ahead of the game, Harlow & Co needed to offer more services and build a stronger reputation. Carmel needed to ensure the salon remained popular and competitive in the local market by broadening its service offerings and creating a marketing strategy to showcase its offerings to more potential customers.


“We’ve definitely reached a larger audience and we’ve got more people walking through our doors, wanting the more advanced treatments that have been presented on our website.”


— Carmel Kestles, Owner of Harlow & Co

The Strategy: A Data-Driven Local Marketing Approach

Carmel teamed up with Localsearch to design a targeted plan to drive Harlow & Co’s growth. The strategy comprised several key steps:


1. Website Revamp: Harlow & Co revamped its website to better showcase its services and improve user experience. The goal was to attract new customers by making the site visually appealing and easy to navigate.


2. Local Search Optimisation: The website makeover also included optimisation for local search results. This involved ensuring that Harlow & Co appeared prominently in search engine results when people in the area searched for hair and beauty services.


3. Customer-Centric Design: The salon aimed to create a user-friendly online space where visitors could easily find information and explore services. This customer-centric approach aimed to enhance satisfaction and drive bookings.


Through strategic planning and execution, Carmel and the Localsearch team aimed to establish Harlow & Co as a leading choice for hair and beauty in Coffs Harbour.


The Results

Carmel’s dedication and strategic partnership with Localsearch led to impressive results, transforming her business from a small hairdressing salon to a local favourite in the hair and beauty industry. Here’s how Harlow & Co succeeded:


Expanded Services: Harlow & Co has expanded its offerings beyond hairdressing to include a wider array of advanced treatments, catering to a broader clientele. Their new website has played a crucial role in spreading awareness about these extended services.


Team Growth: In response to increased demand, Harlow & Co has welcomed 9 additional staff members, indicating significant business growth.


Strong Online Presence: This success is a testament to the power of strategic online initiatives, with Carmel having partnered with us to build a total of 3 websites for Harlow & Co.