How PT Trade Supplies Went from Garage Startup to Number 1 on Google

PT Trade Supplies transformed from a 2003 garage startup to a top Mid North Coast trade supplier. With a new website and optimised online presence, they grew to a team of 16 and expanded their fleet. See how Localsearch continues to drive th online success.

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Sonya Millan

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Background: Who is PT Trade Supplies

Founded in 2003 in a garage on the Mid North Coast, PT Trade Supplies quickly became known for reliability in trade goods, particularly as an affordable gas supplier. However, to reach more customers, they needed to explore new avenues. With dedicated support from the Localsearch team, their online presence has since soared, achieving 3,709 page views on the Localsearch website. Today, they operate with a team of 16 and a bustling shop front.

The Challenge: Overcoming Online Invisibility
PT Trade Supplies wanted to connect with its target audience in the digital space. Owner Peter aimed to get the business on the first page of Google. In 2019, they teamed up with Localsearch to increase their online presence and sharpen their marketing strategies. This partnership marked the beginning of a new chapter for PT Trade Supplies.
Strategy: Enhancing PT Trade Supplies’ Digital Presence

PT Trade Supplies recognised the importance of expanding its online presence and partnered with Localsearch to drive business growth. Encouraged by their initial success with Localsearch online, they collaborated with Kailah, a local business marketing specialist based in the Mid North Coast, to devise a strategic plan. Together, they implemented the following steps:  


  • Website Development: Kailah, working with Localsearch, helped Peter create a user-friendly website to effectively showcase PT Trade Supplies’ products and services, aiming to enhance customer interaction and satisfaction.

  • Online Visibility: PT Trade Supplies and Localsearch worked together to create an optimisation plan for their Google Business Profile and website, aiming for prominent placement in search engine results to attract customers actively seeking their offerings. 

  • Monitoring and Adjustments: PT Trade Supplies regularly monitored key metrics to assess the effectiveness of their digital strategies. This ongoing evaluation allowed them to make necessary adjustments to improve their online presence continuously.
The Results

Since teaming up with Localsearch, PT Trade Supplies has achieved significant growth, now ranking number one on Google. Leveraging Localsearch’s expertise, they expanded their market reach and optimised operations for sustainable growth.


  • Business Expansion: PT Trade Supplies started with a team of four and now has 16 staff members, showing significant growth in operations and customer service.

  • Logistical Growth: They expanded their fleet to include two semi-trailers and a rigid truck, improving interstate transport across Taree, Forster, Gloucester, Port Macquarie, and Kempsey. This expansion increased their service area and logistical capabilities.

  • Digital Impact: Localsearch’s local marketing strategies boosted PT Trade Supplies to the top of local search results. This increased visibility led to more sales and inquiries, making them a leading trade supplier in the Mid North Coast region.

Their journey from a garage startup to a key player in the trade supply industry highlights the importance of adapting to digital trends and investing in targeted marketing efforts tailored to specific business needs.