How PT Trade Supplies Went from Garage Startup to Number 1 on Google

PT Trade Supplies transformed from a 2003 garage startup to a top Mid North Coast trade supplier. With a new website and optimised online presence, they grew to a team of 16 and expanded their fleet. See how Localsearch continues to drive th online success.

Written by

Sonya Millan

Placeholder for Your Post Subtitle

Placeholder for Your Post Content. This is where the content for your blog post goes. To add widgets and customize the text and images for individual posts, go to Manage Posts. From there, you can edit an existing post or add a new one.

In this article

Woman introducing LocalRank product

LocalRank: Rank Higher, Drive More Website Traffic

By Sonya Millan • April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product

LocalVis: Helping Customers Find, Trust, and Choose Your Business

By Sonya Millan • April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.

What the 2025–26 Federal Budget Means for Small Businesses

By Katrina Stapleton • March 26, 2025
Wondering how the 2025–26 Federal Budget will impact your small business? From energy bill relief to tax cuts, here’s what you need to know to stay ahead.

Is Your Small Business ‘Google Ready’ in the Age of AI?

By Katrina Stapleton • February 28, 2025
Is your small business ready for how Google and AI are changing the game? Learn how to keep showing up in search, stay competitive, and connect with more customers in the age of AI.

Powerful New Update: Google Business Profile Review Responses

By Sonya Millan • January 24, 2025
We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time.

Is Relief in Sight? Australia’s Cost of Living Outlook for 2025

By Holly Ford • January 24, 2025
Discover how inflation, interest rates, wages, housing and government policies in 2025 may help reduce cost-of-living pressures for Australians and small business owners.

Important Notice for Small Business Owners: Google’s Business Messaging is Ending

By sonya.millan • July 18, 2024
Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.

Unlock Local Business Marketing Success with Our New Solutions

By sonya.millan • July 15, 2024
Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.

Highlights of the 2024 Laurie Spina Shield

By Sonya Millan • July 15, 2024
The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.

Impact of New Financial Year Changes on Australian Small Businesses

By sonya.millan • July 12, 2024
Stay informed on important changes for the new financial year in Australia. From energy bill relief and wage increases to tax cuts and superannuation adjustments, will impact businesses nationwide. Learn how these changes can provide savings and require careful planning for financial stability.

Related Articles

Woman introducing LocalRank product

LocalRank: Rank Higher, Drive More Website Traffic

By Sonya Millan • April 10, 2025
LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.
person presenting LocalVis product

LocalVis: Helping Customers Find, Trust, and Choose Your Business

By Sonya Millan • April 10, 2025
Looking to build trust and drive more action from potential customers? Your online presence plays a critical role. LocalVis helps by syndicating your business information across 30+ channels, including your website, Localsearch profile, and Google Business Profile.
View all

Tips to grow your business

from the experts

Share this

Background: Who is PT Trade Supplies

Founded in 2003 in a garage on the Mid North Coast, PT Trade Supplies quickly became known for reliability in trade goods, particularly as an affordable gas supplier. However, to reach more customers, they needed to explore new avenues. With dedicated support from the Localsearch team, their online presence has since soared, achieving 3,709 page views on the Localsearch website. Today, they operate with a team of 16 and a bustling shop front.

The Challenge: Overcoming Online Invisibility
PT Trade Supplies wanted to connect with its target audience in the digital space. Owner Peter aimed to get the business on the first page of Google. In 2019, they teamed up with Localsearch to increase their online presence and sharpen their marketing strategies. This partnership marked the beginning of a new chapter for PT Trade Supplies.
Strategy: Enhancing PT Trade Supplies’ Digital Presence

PT Trade Supplies recognised the importance of expanding its online presence and partnered with Localsearch to drive business growth. Encouraged by their initial success with Localsearch online, they collaborated with Kailah, a local business marketing specialist based in the Mid North Coast, to devise a strategic plan. Together, they implemented the following steps:  


  • Website Development: Kailah, working with Localsearch, helped Peter create a user-friendly website to effectively showcase PT Trade Supplies’ products and services, aiming to enhance customer interaction and satisfaction.

  • Online Visibility: PT Trade Supplies and Localsearch worked together to create an optimisation plan for their Google Business Profile and website, aiming for prominent placement in search engine results to attract customers actively seeking their offerings. 

  • Monitoring and Adjustments: PT Trade Supplies regularly monitored key metrics to assess the effectiveness of their digital strategies. This ongoing evaluation allowed them to make necessary adjustments to improve their online presence continuously.
The Results

Since teaming up with Localsearch, PT Trade Supplies has achieved significant growth, now ranking number one on Google. Leveraging Localsearch’s expertise, they expanded their market reach and optimised operations for sustainable growth.


  • Business Expansion: PT Trade Supplies started with a team of four and now has 16 staff members, showing significant growth in operations and customer service.

  • Logistical Growth: They expanded their fleet to include two semi-trailers and a rigid truck, improving interstate transport across Taree, Forster, Gloucester, Port Macquarie, and Kempsey. This expansion increased their service area and logistical capabilities.

  • Digital Impact: Localsearch’s local marketing strategies boosted PT Trade Supplies to the top of local search results. This increased visibility led to more sales and inquiries, making them a leading trade supplier in the Mid North Coast region.

Their journey from a garage startup to a key player in the trade supply industry highlights the importance of adapting to digital trends and investing in targeted marketing efforts tailored to specific business needs.