Question 1

What is brand awareness advertising?

Accepted Answer

Brand awareness advertising is paid media designed to put your business in front of potential customers before they're actively searching, so when the need eventually arises, your name is already familiar. It's measured purely by impressions, how many people saw your ad. The most effective brand awareness campaigns combine Google and Meta's channels so the same audience sees you across multiple touchpoints, which is what builds memory and trust.

Question 2

Google Ads vs Facebook Ads for small business, which one should I use?

Accepted Answer

It's one of the most common questions small business owners ask. And the honest answer is that it's not really the right question. Your customers don't follow a neat path. Some are actively searching for what you offer right now. Others are scrolling through social media, not looking for anything in particular, but they'll need your services eventually. The businesses that show up at both moments are the ones that win more customers. Google Ads capture the searches; brand awareness on Google and Meta together builds the familiarity that lifts those Google Ads results.

Question 3

What's the difference between brand awareness advertising and lead generation?

Accepted Answer

The businesses that combine brand awareness and lead generation cover the entire customer journey within their local market. Awareness campaigns build familiarity before someone is ready to buy. Lead generation captures them when they are. Together, they ensure your business is visible at every stage, from the first time someone sees your name, to the moment they decide to make contact.

Question 4

Why run campaigns on both Google and Meta instead of just one?

Accepted Answer

Your customers don't spend their time on just one platform. They browse websites, scroll social media, watch videos and check Google, often all in the same day. Performance Boost by Localsearch runs campaigns across Google and Meta simultaneously, so your business appears across all of it. Google Display reaches them while they browse. YouTube reaches them while they watch. Facebook and Instagram reach them in their social feed. Showing up consistently across multiple platforms builds far stronger brand recall than putting the same budget into just one.

Question 5

How much does display advertising cost in Australia?

Accepted Answer

Display advertising is priced on impressions, how many times your ad is seen. Australian CPMs vary by platform and audience. Google Display is generally one of the more cost-effective channels, while Facebook and Instagram average around $11 CPM. A monthly budget of $500–$2,000 can generate substantial reach, often from tens of thousands to several hundred thousand impressions.

Question 6

How do I measure whether brand awareness campaigns are working?

Accepted Answer

Unlike lead generation, brand awareness doesn't come with a simple cost-per-lead number. That's not a weakness, it's just a different kind of result. You're building familiarity in your local market, and the signs it's working show up gradually: more direct website visits, warmer inbound calls and better-performing Google Ads. Think of it less like a tap you turn on and more like a reputation you're building.

Question 7

Is brand awareness advertising worth it for a regional small business?

Accepted Answer

Often more effective for regional businesses than metro ones. The audience is smaller, which means your budget goes further and your name gets in front of a larger proportion of your local market. A tradie or service business in a regional area who runs consistent brand awareness campaigns becomes a strong choice for locals. The Wow Clean Cairns campaign reached over 26,000 local residents, for a regional business, that's a significant portion of your entire potential customer base.

Question 8

Are you certified on both Google and Meta?

Accepted Answer

Yes. Localsearch is a Google Premier Partner (Top 3% in Australia) and a Meta Business Partner, certified on both sides. That means direct platform support, beta access and dedicated reps from both Google and Meta, most agencies are strong on one and weak on the other.

Brand Awareness Campaigns Across Google and Meta

Why your business needs to be seen before customers start searching

Ten platforms. One coordinated campaign

A different way to think about advertising

One campaign, planned across Google and Meta.

Top-of-funnel advertising that warms customers up before they search.

Honest reporting across every platform.

One campaign. Two networks. Ten platforms

Campaign strategy and audience targeting

Custom ad creative across formats

Simultaneous setup across Google + Meta

Placement across high-attention moments

Monthly reporting

One brand, three of the moments we show up

Certified by both platforms, top 3% of Google Partners in Australia

Straightforward brand awareness campaign pricing

Is a brand awareness campaign the right move

Brand awareness campaign FAQs

Services that amplify your brand awareness spend

Book your free strategy session

Show me how to be seen

Brand Awareness Campaigns Across Google and MetaBrand awareness campaigns that get your business seen across Google and Meta.Brand awareness campaigns that get your business seen across Google and Meta.