What in the world (wide web) is search engine optimisation?
Say you’re searching for a plumber in your area, so you turn to Australia’s favourite search engine to find one. There in front of you are pages and pages of plumbers near you. Who do you call? Are the ones at the top of the search results better? How does Google choose what businesses get the prized position at the top and who is below them?
What most digital agencies won’t tell you is no one but Google knows the exact answer—not even us as a Premier Google Partner. The constant battle for the top position is a cycle of researching, testing and adjusting to see what works. This process is what is known as search engine optimisation, aka SEO.