You can spend all the money in the world getting your business in front of people and generating leads, but if you’re not answering calls or taking days (even hours in some cases) to respond to emails, and don’t present your business face professionally, you won’t convert a single enquiry.
Before running any marketing, ensure you have someone dedicated to answering enquiries quickly who is polite and professional. Something like call tracking connected to Google Ads can help you monitor how you’re responding to phone calls generated from ads, showing you where you may be losing leads.