Having an up-to-date Google My Business listing for your business can help with your search engine optimisation, also known as SEO. It does this by helping direct users (and the search engine) to new content on your website, as well as giving Google an idea of your reputation through reviews. There are many other benefits too. 

Yes. While Google My Business is good for helping online searchers find your business, they will still want to see a website for more information. Several studies show around 70% of consumers expect a business to have a website, while 30% won’t even consider a business without one. Goolge My Business simply helps more people find the lead generator that is your website.

To be eligible for a Google My Business account, your business will need to provide a local service, either by traveling to your customers or face-to-face. Google My Business is important for every business, but particularly important if your target market is in a specific region, such as if you’re a plumber in Townsville, restaurant owner on the Gold Coast, hairdresser in Alice Springs, etc.

Unfortunately, online only businesses without face-to-face services that don’t travel to customers are not eligible for Google My Business. This is due to being considered a broader-targeted business, not necessarily local.