+19% calls.250+ leads + a new store.35% Ads conversion. 360k+ impressions.
Bundaberg, Lismore, Port Macquarie and Wyong each ran the same Localsearch playbook — SEO, Google Business Profile, Google Ads and paid social — tuned to their local market. Port Macquarie grew so fast they opened a second branch in Coffs Harbour. Wyong scaled to 12 trucks and 15 staff.
Who they are
A Bundaberg family business with the largest range of parts in Australia
O'Brien Electrical & Plumbing is a national network of locally owned franchises with more than 200 branches across Australia. Four of those franchises — Bundaberg, Lismore, Port Macquarie and Wyong — partnered with Localsearch to grow their local demand using the same digital playbook, tuned to each market.
Before Localsearch
Four franchises, four local visibility problems
- Bundaberg: owner running the Google Business Profile herself with no time left
- Lismore: building underwater after the Feb 2022 floods, community unsure if they were trading
- Port Macquarie: not surfacing in local searches, no SEO-optimised content on the website
- Wyong: highly competitive plumbing SERPs, low awareness of their 24/7 emergency service
After Localsearch
One playbook, four growth stories
- Bundaberg: +19% inbound calls, +24% website clicks, +36% GBP views in 90 days
- Lismore: 360k+ social impressions, 13k+ GBP search views, 650+ GBP calls, 4,300+ social clicks
- Port Macquarie: 250+ call leads, +83% organic traffic, +109% impressions — funded a Coffs Harbour branch
- Wyong: 35% Ads conversion rate, 59% impression share, 150k+ website impressions, scaled to 12 trucks & 15 staff
"Before reaching out to Localsearch, I was doing all the work managing the Google page, our website, everything. Now they've taken that over, I have more freedom to focus on the company — and more time to spend with my family."
Ben Carrick, Director — O'Brien Plumbing & Roofing Port Macquarie/Coffs Harbour
How we did it
The strategy, led by the Localsearch team
Localsearch optimised the GBP with uniform info, more reviews, regular posts and the latest platform features — then funnelled traffic to calls and website clicks. Result in 90 days: +19% inbound calls, +24% website clicks, +36% profile views.
After the Feb 2022 floods, the team ran a Facebook re-marketing campaign to flood-affected locals, re-positioned the website and Google Business Profile around flood-related services, updated trading hours and shored up site speed and content against Google algorithm changes.
A full technical SEO audit and competitor review drove an SEO-optimised content plan, a roofing-focused content push and a re-optimised Google Business Profile. In 90 days the franchise generated 250+ call leads, +83% organic traffic and +109% impressions — enough demand to open a second branch in Coffs Harbour.
A deep technical audit, an SEO + Google Ads combo and competitor analysis cracked the competitive Central Coast plumbing SERPs. Wyong was one of the first businesses on Localsearch's Nucleus dashboard, with Google Ads call tracking for live quality control. Awareness of their 24/7 emergency service lifted; they've since scaled to 12 trucks and 15 team members.
The numbers
365 days of growth
"Before reaching out to Localsearch, I was doing all the work managing the Google page, our website, everything. Now they've taken that over, I have more freedom to focus on the company — and more time to spend with my family."
— Chloe McIntosh, Owner, O'Brien Electrical Bundaberg
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