+66% calls.+136% traffic.In 30 days.
Essential Roofing and Plumbing went from an underperforming website that generated no leads to a steady stream of online enquiries — by rebuilding their online presence with Localsearch's LocalVis product in Wagga Wagga.
Who they are
A Wagga Wagga family business with the largest range of parts in Australia
Essential Roofing and Plumbing is the trusted choice for roofing and plumbing services in Wagga Wagga. This family-owned business brings nearly a decade of local experience and offers a complete range of services, so customers don't have to juggle multiple trades.
Before Localsearch
An invisible website that never rang
- Family-owned trades business with nearly a decade of local experience
- Old website from a previous provider failed to bring in phone calls
- Site wasn't being seen by the right people in Wagga Wagga
- No new jobs landing through the online channel
After Localsearch
A new website turning searches into bookings
- 136% increase in website traffic in 30 days
- 66% increase in phone calls in the same window
- 13+ contact form submissions through the new site
- Website, Google Business Profile and Localsearch Profile all aligned
"I've had a positive experience with Localsearch taking over my website and marketing. Michelle from Wagga helped start up the website, assisting with marketing strategies, key words and layouts to help create an effective website. After a couple months with the team, I can confidently say I'm tracking more online work than before. They have a great team and are always trying to further develop strategies and increase traffic to your business."
Ray Hocking, Owner of Essential Roofing and Plumbing
How we did it
The strategy, led by Michelle
Ray worked with Michelle, our local digital strategist in Wagga Wagga, to map out exactly why the old website wasn't ringing and what a high-performing one needed to look like.
Using LocalVis, we set up Ray's website, Google Business Profile and Localsearch Profile — making sure business details were consistent across every platform customers use to find a roofer or plumber.
Michelle worked with Ray on keyword choices, page layouts and ongoing marketing strategy to keep traffic, calls and form submissions climbing month after month.
The numbers
365 days of growth
"I've had a positive experience with Localsearch taking over my website and marketing. Michelle from Wagga helped start up the website, assisting with marketing strategies, key words and layouts to help create an effective website. After a couple months with the team, I can confidently say I'm tracking more online work than before. They have a great team and are always trying to further develop strategies and increase traffic to your business."
— Ray Hocking, Owner, Essential Roofing and Plumbing
Ready to grow?
Let's get your trades business ringing again
Free strategy session — no lock-in, no pressure.