9,291 search impressions.#3 on Google.A Baker's Delight contract. In 60 days.
From an AI-generated website that barely ranked to a professional online presence landing commercial security clients across the Tweed Coast — Stewy's Electrical & Plumbing is now the name locals find first.
Who they are
A Casuarina family business with the largest range of parts in Australia
Jake and Kane are twin brothers running Stewy's Electrical & Plumbing out of Casuarina on the Tweed Coast. Jake leads electrical and security, Kane runs plumbing — and together they offer something most tradies can't: a genuine one-stop shop. Hot water system, new tank with a pump, security fit-out for a commercial building — both trades, under one roof. They started with electrical, built that side up, then brought plumbing on board when Kane joined.
Before Localsearch
Invisible online, relying on the truck and word of mouth
- Previous agency took three months to deliver an AI-generated website that barely ranked
- Searching the business name brought up almost nothing
- Lead generation relied entirely on truck signage, community pages and word of mouth
- Missing the high-intent commercial clients that would change the shape of the business
After Localsearch
Ranking for the right terms, landing the right clients
- 9,291 Google search impressions and 11 website phone calls in 60 days
- #3 Google ranking for "Security Cameras Tweed Heads"
- Baker's Delight security contract across Tweed Heads, Hope Island, Southport and a new Ormeau build — with ongoing maintenance revenue attached
- Plumbing leads now flowing through alongside electrical inquiries
"They take the admin out of your hands. You give them a bit of information and they make it ten times better. If we need to change something — it's done. We don't have to think about it."
Jake, Owner, Stewy's Electrical & Plumbing
How we did it
The strategy, led by Will
Jake's previous site looked DIY and barely appeared in search. Will rebuilt it to reflect the quality of the work — clear services, easy contact, reviews front and centre.
Electrical is a crowded space on the Tweed Coast. Will worked with the SEO team to find where real search volume existed and competition was beatable. Security cameras and CCTV were the answer — and within months, Stewy's was ranking.
When Kane joined and brought plumbing on board, Will added the service pages and built out that side of the site — same methodical approach, brick by brick.
Every few months Jake and Will sit down to review traffic, rankings and where the business is heading next — with fire panels, strata maintenance and property management contracts on the horizon.
The numbers
365 days of growth
"They take the admin out of your hands. You give them a bit of information and they make it ten times better. If we need to change something — it's done. We don't have to think about it."
— Kane, Owner, Stewy's Electrical & Plumbing
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