339% Increase in Conversions – Scott’s 4WD Parts Plus 

Who are Scott’s 4WD Parts Plus:

Scott’s 4WD Parts Plus in Dubbo supplies second-hand recycled auto parts nationwide for 4WDs, Utes, SUVs, commercial vehicles, and family cars. The founder, Bob Scott, established a legacy 70 years ago that the present-day team is still extremely proud of. The business’s commitment to delivering outstanding customer service and high-quality products has fostered a great reputation within the community. Scott’s 4WD Parts Plus is a modern-thinking business with the largest range of parts in Australia, ensuring that customers consistently find the right part for their needs.

Project Brief:

Faced with the challenge of establishing a strong online presence, Scott’s 4WD Parts Plus struggled to connect with potential customers. After relying on word-of-mouth within the community for many years, Jackson, the owner of Scott’s 4WD Parts Plus, recognised the need to embrace digital marketing to effectively reach their target audience. He sought a budget-friendly and results-driven marketing strategy to take his business to the next level, ensuring that customers searching online could easily view their products and services.

The Objective:

To find a strategic solution that would enable Scott’s 4WD Parts Plus to boost their online presence and generate more leads, thereby providing them with the opportunity to continue delivering exceptional customer service.

The Strategy:

Local Digital Marketing Specialist, Troy, worked closely with Scott’s 4WD Parts Plus to audit their digital presence and identify key online touchpoints for potential customers. The audit identified both areas of improvement and untapped potential in their digital presence. After careful consideration of budget and goals, it was determined a new customised website would be the most beneficial solution for the business.

This strategy improved their visibility across search engines such as Google, helping the business reach more customers and boosting their overall lead generation. With a user-friendly website on their side, Scott’s 4WD Parts Plus was able to redirect its focus back to providing excellent customer service.

The Results:

Since enlisting Localsearch, Scott’s 4WD Parts Plus has experienced remarkable growth, prioritising the hiring of additional fully qualified mechanics and auto electricians to keep up with business demand.