116% Increase in Search Views & Thriving in a Competitive Market

Who is The Wright Style:

The Wright Style is a family-owned hair salon and gift shop business located in the heart of Shepparton, bringing beauty and convenience together. With over four years of experience, their team specialises in ladies’, men’s, and children’s and styling for every occasion. From exceptional customer service to high-quality products, The Wright Style is committed to meeting all unique high styling needs. But that’s not all – their in-house boutique gift shop offers a variety of items, including beauty products and pregnancy essentials.

Project Brief:

With over fifteen hairdressing businesses located in Shepparton, The Wright Style is up against extremely tough competition. The owners of The Wright Style, Sheridan and Christine, recognised the need to embrace digital marketing to effectively reach their target audience and set themselves apart from competitors. The mother-daughter duo was looking for a cost-effective solution that would allow customers searching online to understand the business and the services it offers.

The Objective:

To find a strategic solution that enabled The Wright Style to boost their online visibility and bring in more leads, giving them a competitive edge in their local community.

The Strategy:

Local Digital Marketing Specialist, Matt Mastroianni, collaborated closely with The Wright Style to conduct a comprehensive audit of their digital presence, pinpointing the most effective online channels for reaching potential customers. As part of this audit, our team executed a thorough competitor analysis to devise strategies for The Wright Style to stand out in a saturated market. After careful consideration of budget and goals, it was determined that Google Business Profile Optimisation and a Localsearch Business Profile, coupled to create Localsearch Plus, would be the most effective solution. This strategic approach significantly enhanced their visibility on Google Search and Maps, helping the business expand their customer base and become a well-known name in their local area.

The Results:

Since enlisting Localsearch, The Wright Style have experienced remarkable growth. The business is now a top choice for local customers, despite facing tough competition in a highly saturated market.

Looking to be found by more locals in your area? Explore our Localsearch Plus solution.