Free December 2023 Content Planner Template 

The holiday season is in full swing, and your content calendar is about to be too! 

From Christmas Day to Free Shipping Day, there is so much happening in the month of December. Which is why it is so important to get your content plan sorted ASAP. There are so many simple things you can do on your social media in December.  

Download your FREE December Content Planner here.

Important Dates for Your December 2023 Content Planner

Santa’s List Day: Monday, 4 December 2023  

Santa’s list day is the day where Santa ‘finalises’ his naughty and nice list. This is a fun day to celebrate on social media with plenty of fun to be had by all.

Ways to include Santa’s List Day in your content plan:   

• Share your Christmas wish list ensuring you include your products and services. You could even create a Reel and ask each member of your team to choose one of your products or services to be on their wish list.

• Ask your followers to share their Christmas wish list.

Human Rights Day: Sunday, 10 December 2023

Observed every year on 10 December, Human Rights Day commemorates the United Nations General Assembly adopting the Universal Declaration of Human Rights. This is a great opportunity for professional services, particularly those in immigration and legal.

Ways to include Human Rights Day in your content plan:   

• Share some facts about international human rights.  
• Take a moment to educate your followers about human rights. Share infographics or videos that highlight key human rights issues around the world. 

Free Shipping Day: Thursday, 14 December 2023

Free Shipping Day is a great opportunity for businesses to do a final push before Christmas. The idea behind the day is businesses offer FREE shipping for one day only — a big incentive for bargain shoppers.

Ways to include Free Shipping Day in your content plan:   

• Gift your followers free shipping and promote it in posts across your platforms.  
• Make a Reel showcasing your products and services as a Christmas wish list.  
• Create some holiday gift guides featuring your products.  
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National Ugly Sweater Day: Friday, 15 December 2023

National Ugly Sweater Day is a fun day to celebrate on social media, getting you and your followers into the festive spirit. The idea behind the day is everyone swaps their normal attire an ugly Christmas sweater or t-shirt.

Ways to include National Ugly Sweater Day in your content plan:   

• Encourage your team to wear an ugly Christmas sweater (or t-shirt for those not in air-con) to work. Take a group photo and share it with your followers.  
• Create a Reel with people in your business who participated in ugly sweater day.  
• If you sell Christmas apparel, this is the perfect opportunity to showcase and promote it!   
• Run a social media poll to see what your followers think of Ugly Sweater Day. 

Christmas Eve: Sunday, 24 December 2023 

Christmas Eve is one of the most magical nights of the year for many Australians. 

Ways to include Christmas Eve in your content plan:   

• Many businesses will have different operating hours over the holiday period. Ensure you create a post on your socials, Google Business Profile, and Localsearch Business Profile letting people know your holiday season hours. 
• Create a Christmas Eve playlist on Spotify or Apple Music and share it with your followers. 
• Post your holiday message early and wish everyone a Happy Holidays.  

Christmas Day: Monday, 25 December 2023

Take a moment to wish your followers a happy holiday.  

Ways to include Christmas Day in your content plan:   

• Be sure to wish your followers a Happy Holidays.

• If you’re running Boxing Day sales, showcase those on your social media accounts in the evening.

• Have different opening hours for Boxing day? Make a post reminding your followers.

Boxing Day: Tuesday, 26 December 2023

Boxing Day is Australia’s own version of Black Friday Sales and has long been part of many people’s holiday traditions. Be sure to get involved with a storewide sale!

Ways to include Boxing Day in your content plan:   

• Highlight your best Boxing Day deals.  
• Post a product review of one of your products on sale.  
• Have different opening hours for Boxing Day? Make a post reminding your followers.  

New Year’s Eve: Sunday, 31 December 2023

New Year’s is one of the biggest nights of the year with many Australians taking advantage of the occasion and celebrating.  

Ways to include New Year’s Eve in your content plan:   

• If your opening hours are changing over the New Year period, be sure to let your followers know.  
• Share any New Year’s offers or event your business is taking part in.  
• Thank your customers for a great year and express gratitude for their continued support. 

Looking to get a head start on your 2024 content?

Our Free 2024 Content Calendar is packed with key dates to help your small business stay ahead of curve in the new year.