This week, Google announced the Search Essentials Guidelines, October 2022 Spam Update.
While releasing new tools to help Google Ads advertisers report on conversions impact campaign performance.
Find out the latest updates and new features in this week’s business, tech and marketing news, including:
Catch up on last week’s news:
NEW TikTok Features, Microsoft AI Designer & More
Instagram is working on ways to incentivise creators by developing
‘Achievements’ Badges
for Reels. ‘Trendsetter’ and ‘Creative Streak’ are some of the achievements Instagram have begun trialling.
Google has rebranded the Webmaster Guidelines to Search Essentials , while also simplifying the guidelines into three categories:
Meta has added a Branded Content tag tool on Facebook Reels to provide another monetisation route for short-form creators.
The new tag tool will make it easier for creators to disclose Facebook Reels made in partnership with brands and to give them permission to boost them. The option for amplification could lead to more brands using Facebook Reels for creator campaigns.
Google Ads has built the following columns for reporting on conversions impact campaign performance :
Pinterest is updating its Trend Tool with the following features:
YouTube is starting to roll out the option to tag their videos, Shorts and live streams with shoppable links .
YouTube is starting to roll out the option to tag their videos, Shorts and live-streams with shoppable links.
What are your thoughts on live-stream commerce?
#SocialMediaMarketing
#YouTube
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— Localsearch — Local Business Marketing (@LocalsearchAU) October 20, 2022
Google has released the October 2022 spam update globally, which affects all languages.
Google will update its ranking release history page when the rollout is complete.
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