New Google Ads Budgeting Tool, Instagram & Facebook Merger & More

The Business News from 27 September to 1 October 2021

Monday, 27 September 2021 News Highlights

• Instagram may potentially be rolling out an automatic highlights feature for stories with product stickers.
• Facebook has shared information on how their News Feed hierarchy works in its ‘Content Distribution Guidelines’. It’s worth a read for anyone with a business account to understand why your posts may not be seen.
• A new button has been added to Google Calendar events on mobile and web, allowing attendees to open a Google Meet video chat.

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Tuesday, 28 September 2021 News Highlights

• Facebook is releasing multiple features to support advertisers impacted by the iOS 14 privacy requirements. Features include:

1. Expanded click-to-chat options from ads, allowing ad viewers more ways to talk to the business.
2. WhatsApp and Instagram integration.
3. File Manager, which will help businesses create and manage content easier through the Facebook Business Suite.

• Twitter will be launching a solution to improve pixelated video quality concerns on their platform. The improved video quality will also provide video playback speed options.

Wednesday, 29 September 2021 News Highlights

• LinkedIn is testing paid events with a small group of users. The potential launch of paid virtual events could provide a new way to connect, advertise and discover events, a big benefit for businesses who have to switch to online events.
• YouTube is trialling a ‘Top videos growing your audience’ listing in YouTube Studio. The new Insight feature allows creators to compare which videos posted inspire the returned viewing from users.

Thursday, 30 September 2021 News Highlights

• Google has announced several changes to provide users with more meaningful search results with AI language processing. Updates include Google Lens and video search features to enhance visual browsing, ‘about this result’ tab, ‘in-stock’ feature and more.
• TikTok has committed to launching auto-generated captions in Australia and New Zealand. The feature will provide a better experience for people with hearing disorders and disabilities.
• Instagram has announced businesses can now connect their WhatsApp business account to their Instagram account. As released the other day, the connection will enable WhatsApp messaging through Instagram Ads.

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Friday, 1 October 2021 News Highlights

• A new budget report is launching in Google Ads, allowing advertisers to easily be able to see their monthly campaign spend behaviour. The tool is aimed to help advertisers be able to forecast expected spend and available budget.
• Facebook is rolling out an opt-in cross-app group chat option between Messenger and Instagram, allowing open communication between Instagram and Facebook users.
• TikTok has promised a proprietary brand safety inventory filter plus new ad formatting of clickable stickers, ‘Choose Your Own Adventure’ ads, super likes and more.