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What are the top benefits of using a Facebook business page?  Multiple ways to easily engage with customers. Maximise your online reach with boosted posts. Gather online reviews. Increase the traffic to your website. Use Facebook’s insights to find your ideal customer.

How does a backlinks work?

What are backlinks?

According to a report by Deloitte Access Economics, requested by Free TV Australia, more than 97% of Australians have access to commercial television . The industry itself injects billions of dollars into the economy every year, supporting roughly 16,300 full-time equivalent jobs, both directly and indirectly. Studies also revealed viewership of free to air TV increases dramatically. For example, TV audiences were 23% higher during the 2019–2020 bushfires. Businesses have a real opportunity to take advantage of a large audience, but how much does it cost to put an ad on TV in Australia? In this article, you’ll find: How much it costs to advertise in Australia. How to get started in running a TV ad in 2021. The top-viewed programs in 2019. And more.

Direct marketing laws apply to commercial use of: SMS & MMS Email Instant messaging Direct SMS marketing is highly effective for small businesses. It allows you to send messages instantly to large groups of customers with offers, notifications and support very affordably. Anything from booking reminders and courtesy messages to coupon offers are considered SMS marketing. The average direct SMS campaign receives a 90 to 98% open rate with most being read in the first 5 seconds. Before you get excited and jump into it, you need to understand the SMS marketing laws in Australia and how they can impact your marketing efforts. Direct marketing (including SMS and email campaigns) must comply with the Spam Act 2003 . This document is pretty hefty, and while we advise you read through it, we’ve taken some of the key points you need to know about SMS marketing laws in Australia. Of course, if you follow the rules and use a reputable SMS tool, you and your business with be a-okay. To start, you need to have consent to direct message people.

We are excited to announce an update to our Google Business Profile optimisation service that will save small business owners valuable time while keeping their online reputation polished. We’ll take the hassle out of managing your Google reviews by providing review response services—all at no extra cost!

As 2025 begins, Australians are asking whether the cost of living will improve and what factors might drive this change. Here’s a look at the key areas shaping the economic outlook.

A small business owner recently alerted our team of a new scam going around on Facebook. In this guide, we discuss how to identify scams on social media and the best ways to safeguard your accounts. Scammers will go to all sorts of lengths to trick people into giving away money or sensitive information. In 2022, Australians lost more money to scams than ever before with over 3 billion dollars being stolen. On social media, scammers often create fake accounts pretending to be someone they are not or compromise existing accounts to deceive you. As these scams are becoming more sophisticated, it’s becoming harder to tell whether they are real or not. In this blog, we discuss how to spot a scam on Facebook along with the best ways to keep your account safe.

Act now! Google is ending Business Messaging by July 31, 2024. Learn how to transition smoothly and maintain customer communication with alternative platforms.

Unlock local business marketing success with our new affordable solutions, designed to enhance your online presence, attract more customers, and achieve tangible results.

The 2024 Laurie Spina Shield, presented by Localsearch, highlighted the celebration of sportsmanship and talent during the junior rugby league event, which brought together over 1,000 young players from across Queensland over two action-packed days.

Stay informed on important changes for the new financial year in Australia. From energy bill relief and wage increases to tax cuts and superannuation adjustments, will impact businesses nationwide. Learn how these changes can provide savings and require careful planning for financial stability.

Small businesses can benefit from the extended $20,000 Instant Asset Write-Off and the new Small Business Energy Incentive, allowing deductions for asset purchases and energy-efficient upgrades until June 2025, enhancing cash flow and promoting sustainability.

Leverage these key dates and events to connect with your customers. Stay informed and drive success for your business with our free Q3 Content Calendar.

Learn about Australia's upcoming 3.75% wage increase effective July 1, raising the national minimum wage to $24.10 per hour. Explore its impact on 2.6 million workers and the challenges faced by small business owners.

Google’s new AI Overviews , formerly known as Search Generative Experience (SGE), is set to transform user interactions with online information, necessitating businesses to adjust their digital strategies accordingly. Although AI Overviews may not be available in Australia yet, it’s essential for businesses to prepare for its potential introduction into the Australian market, given Google’s ongoing global expansion of features.

Discover the top 5 essential features customers expect on your website and why a strong online presence is crucial for small businesses. Learn how these elements can enhance user experience and drive growth.

With the new financial year approaching, now is the ideal time to align your marketing strategy with the latest trends and innovations impacting local businesses. Explore our top 5 essential tips.

As the end of the financial year (EOFY) approaches, small businesses in Australia are gearing up for one of the busiest times of the year. It’s a period filled with opportunities and challenges, from managing taxes to planning for the future. Here are some essential tips to help small businesses navigate this crucial period effectively.

Dive into the 2024 Federal Budget and how it is set to impact the small businesses of Australia.

Learn how to unlock hidden tax costs and ensure your business isn't paying more than necessary. Discover strategies to maximise tax efficiency with increasing tax revenues in Australia. Stay informed, plan ahead, and save with tailored tax-saving strategies.

According to the ACCC, Australians reported a record number of scams last year, with losses totalling $2.7 billion. Explore actionable tips and the Government's response to safeguard your business.

Localsearch looks back on over 30 years, proud of its transformation to a leading marketing solution provider, now launching nationwide with Performance Boost, an AI-driven solution, to empower businesses with affordable and effective local marketing.

We are thrilled to announce the return of Localsearch's Highly Rated Businesses Top 100 list! Discover the ultimate guide for Australian consumers seeking exceptional service providers.

Discover how Localsearch celebrates excellence with its Highly Rated Businesses recognition. Learn about the selection process for the top 100 Australian businesses recognised for their exceptional service and customer satisfaction.

Discover actionable tips for safeguarding your small business against increasingly complex cyber attacks. Take the first step toward protecting your business by downloading our free checklist.

Uncover the impact of the RBA's decision to hold interest rates for Australian small businesses. Learn how the 4.35% rate in 2024 may impact you and find effective financial management navigation strategies.

Is your business up to date with the recent changes to the TGA guidelines? Read more to find out.

As a business owner, staying ahead of the curve means staying informed. Take advantage of our Free Q2 Content Calendar to ensure you never miss an important date.