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Digital Marketing, Small Business, Social Media
What are the benefits of an Instagram business account?
These are just some of the current benefits! Instagram is always improving and adding features, making it easier for businesses to engage with their audience, find new leads and measure their return on engagement (ROI).
Now, how do you create an Instagram business account? Follow our guide below, and you’ll have yours set up in no time!
Before you start, there’s a few things you’ll need:
You’ll also want to prepare your soon-to-be Instagram bio in the notes app on your phone. This will make it easier for you to copy and paste into the Instagram app when you’re ready. You only have 150 characters (including spaces and emojis), so choose wisely!
On your Instagram profile page (not the feed), select the 3 lines in the top right-hand corner. This will open a drop down. Right at the bottom of the list, you’ll see Settings—give it a click.
Towards the middle of the now open list, find Switch to Business Profile. Instagram will show you some of the features you can use. Keep clicking continue until you reach the Connect to Facebook Page screen. Select the Facebook business page you intend to use and click next.
Instagram will ask you to add your business email address and your phone number. You can later choose not to display either your email or your phone number, however it’s good to have both, if possible.
By clicking Edit Profile, you can add your bio and website, change your profile photo and select your category and contact options. Now, you’re ready to add your first post!
To view your insights (profile statistics), click on the 3 horizontal lines in the top right-hand corner. Then select Insights.
Select the middle + sign at the bottom of the page to add an image.
To view your private messages, click on the home page/feed and select the symbol that looks like a paper plane in the top right-hand corner.
You can find your notifications for new followers, comments and likes by clicking on the heart symbol at the bottom of the page.
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