Record Cyber Monday Forecast, QLD Tourism Recovery & More

Business News from 8 November to 12 November 2021

Monday, 8 November 2021 News Highlights

• Google will be updating PageSpeed insights with a new look and features in hopes to modernise the user interface, while making data easier to understand.
• Google Ads will be removing the ability to create new or edit expanded text ads in eight months, making it essential your Google Ads account is in tip-top shape before the feature disappears.
• Pinterest has highlighted Australia as one of its largest markets in their ‘Find What You Actually Love’ campaign. As such, the image-based platform will be tailoring short video spots, paid social and other new features for Australians.

Did you see Google is rebranding Google My Business? Catch-up on the latest Google news in last week’s highlights.

Tuesday, 9 November 2021 News Highlights

• Messenger will be rolling out end-to-end encrypted voice and video calls while also adding opt-in end-to-end encryption for group chats, group audio and video calls. The update helps provide a more secure communication platform for users.
• Findings from the 2021 Australian Business Assurance Report by SAI Global revealed 68% of Australian employees believe their workplace is vulnerable to a cybersecurity attack.
• Australian Retailers Association CEO Paul Zahra has stated Black Friday and Cyber Monday are expected to generate a record $5.4 billion in sales for Australian retailers.

Wednesday, 10 November 2021 News Highlights

• As part of the Queensland Government’s Scams Awareness Week (8–12 Nov), Swamwatch has revealed there have been more than 190,000 scam claims this year alone, amounting to $192+ million in losses. Scams Awareness Week aims to help promote ways to help protect yourself and your business, so stay tuned!
• Twitter Blue subscribers will now be able to undo tweets and read ad-free news through participating websites.
• Snapchat has advanced its AR Try-On tools via ComplexCon, enabling users to virtually try on branded clothing in the app’s Gift Shop Lens.

Friday, 12 November 2021 News Highlights

• Afterpay has officially launched their Money app, providing customers access to savings accounts, a debit card and social-media-style ‘Money Stories’ for financial content and insights. The Buy Now, Pay Later service has also made news as Afterpay will be accessible in 160 Australian pubs.
• $15 million of grant funding will be given to nine tourism campaigns and projects for a 3-year QLD tourism recovery commitment.
• Meta has announced promotional links and subscription offerings will eventually be added for creators with 10k followers to accept payments directly through Facebook.

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