Record Cyber Monday Forecast, QLD Tourism Recovery & More

The upcoming Black Friday and Cyber Monday sales are expected to break record sales numbers. Afterpay is also changing the marketing, as are Google, Facebook and more. Catch up on this week's business news...
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Business News from 8 November to 12 November 2021

Monday, 8 November 2021 News Highlights

  • Google will be updating PageSpeed insights with a new look and features in hopes to modernise the user interface, while making data easier to understand.
  • Google Ads will be removing the ability to create new or edit expanded text ads in eight months, making it essential your Google Ads account is in tip-top shape before the feature disappears.
  • Pinterest has highlighted Australia as one of its largest markets in their ‘Find What You Actually Love’ campaign. As such, the image-based platform will be tailoring short video spots, paid social and other new features for Australians.

Did you see Google is rebranding Google My Business? Catch-up on the latest Google news in last week’s highlights.

Tuesday, 9 November 2021 News Highlights

  • Messenger will be rolling out end-to-end encrypted voice and video calls while also adding opt-in end-to-end encryption for group chats, group audio and video calls. The update helps provide a more secure communication platform for users.
  • Findings from the 2021 Australian Business Assurance Report by SAI Global revealed 68% of Australian employees believe their workplace is vulnerable to a cybersecurity attack.
  • Australian Retailers Association CEO Paul Zahra has stated Black Friday and Cyber Monday are expected to generate a record $5.4 billion in sales for Australian retailers.

Wednesday, 10 November 2021 News Highlights

  • As part of the Queensland Government’s Scams Awareness Week (8–12 Nov), Swamwatch has revealed there have been more than 190,000 scam claims this year alone, amounting to $192+ million in losses. Scams Awareness Week aims to help promote ways to help protect yourself and your business, so stay tuned!
  • Twitter Blue subscribers will now be able to undo tweets and read ad-free news through participating websites.
  • Snapchat has advanced its AR Try-On tools via ComplexCon, enabling users to virtually try on branded clothing in the app’s Gift Shop Lens.

Friday, 12 November 2021 News Highlights

You may also like: Are buy now pay later services too risky for businesses?

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