Now Google is rebranding? Plus, QLD grants closing soon & more.

Google has officially rebranded one of their most critical products for small businesses! But this isn't the only big news impacting Australian businesses this week. Check out this week's top business news highlights.
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Business News from 1 November to 5 November 2021

Monday, 1 November 2021 News Highlights

  • Business applications for the 2021 COVID-19 Business Support Grants in QLD close 16 Nov 2021. Sole traders have until 30 Nov 2021.
  • Research by The Financial Times suggests Facebook, Snapchat, Twitter and YouTube have lost around $9.85 billion in revenue following Apple’s app tracking policies.
  • Microsoft has taken Apple’s number 1 spot as the most valuable public company, following Microsoft’s earnings boosted by Office, Windows and its new cloud products.

Missed last week’s news? Check out more information on the new Facebook name, Instagram features and more.

Tuesday, 2 November 2021 News Highlights

  • Instagram has launched a new ‘Add Yours‘ sticker to Stories. The new feature enables people to use the sticker to respond with their own Story.
  • On November 8, Pinterest will be launching a live shopping series called Pinterest TV, focusing on food, home, fashion, beauty, DIY and other topics.
  • LinkedIn will be updating the ‘My Company‘ tab to improve internal communication for businesses, helping to attract new talent and gain insight into competitors.

 

Wednesday, 3 November 2021 News Highlights

  • Meta has announced Facebook will be deleting more than a billion facial recognition templates. Deleting the feature in photos and videos comes as the platform repositions to build a more trustworthy place for users to connect.
  • Dropbox will be adding a new ‘Automated Folders‘ feature to automatically rename folders, as well as grouping subfolders to help users stay organised with standardised names and tags.
  • Facebook has collaborated with Coursera to launch a Marketing Analytics Professional Certification Program to provide insight on marketing data principles, Facebook Ads management, data analysis and more.

Thursday, 4 November 2021 News Highlights

  • Google has released new best practices on how hosted or embedded videos can gain maximum exposure in Google Search, including utilising structured data.
  • Instagram link previews are back via Twitter! You can now embed a direct link to an Instagram post by tweeting a preview card on Twitter.
  • Google now offers publishers a new way to use first-party data in response to user feedback of wanting a better way to customise ads, targeting and advertising experiences.

 

Friday, 5 November 2021 News Highlights

  • Google is renaming Google My Business to Google Business Profile to coincide with new profile features coming in 2022 for Google Search and Maps.
  • Mark Zuckerberg has announced new customising Facebook Groups tools allowing admins and creators to add sub-groups and community chats, paid sub-groups, community fundraisers and more.
  • Instagram will be hosting its new Holiday Pop-Up Shop Live events between the 5 to 15 December. The interactive live shopping event will bring exclusive offers on fashion, beauty and lifestyle products with 20% off the first purchase.

What is Google My Business? Learn more over on our Google My Business Australia page.

 

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