1 store to 16 locations.720K+ page views.One website strategy.
The Yiros Shop went from a single James Street shopfront to a major franchise across South East Queensland — powered by a redeveloped website, location-specific SEO and fully managed Google Business Profiles for all 16 stores.
Who they are
A Brisbane & Gold Coast family business with the largest range of parts in Australia
The Yiros Shop is home to Brisbane's most iconic and authentic Greek eats. Founded in 2015 by Nick Mitrossilis on the renowned James Street in Fortitude Valley, the family-owned business set out to carry authentic recipes down through generations. Today, it's one of Brisbane's top-rated Greek restaurants and a rapidly expanding franchise across South East Queensland.
Before Localsearch
An underperforming site holding growth back
- Underperforming website from a previous provider
- Limited online visibility in a competitive Brisbane food scene
- Site couldn't handle expansion to new locations or rising traffic
- No clear marketing strategy to support rapid growth plans
After Localsearch
A franchise-ready digital foundation
- New user-friendly website ranking on the first page of Google
- Location-specific pages built for all 16 outlets
- Google Business Profiles managed across every location
- +720K page views, +365K users and +3,500 conversions in 12 months
"Jake is passionate about what he does. I think that's what I like most about him. He genuinely wants to see all his clients succeed and thrive."
Nick Mitrossilis, Founder of The Yiros Shop
How we did it
The strategy
Audited The Yiros Shop's online presence to understand business goals, customer base and competitors — then built a plan around rapid franchise growth.
Developed a customised, visually appealing website with dedicated pages for each of the 16 locations — emphasising their commitment to authentic Greek food.
Took over Google Business Profile management for all 16 locations, improving the customer experience with accurate, up-to-date info across every outlet.
Location-specific SEO to lift local rankings, paired with regular weekly and monthly meetings between Jake and Nick to review and refine the strategy.
The numbers
365 days of growth
"Jake is passionate about what he does. I think that's what I like most about him. He genuinely wants to see all his clients succeed and thrive."
— Nick Mitrossilis, Founder, The Yiros Shop
Ready to grow?
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