Google is constantly making updates to its search algorithms to improve the quality and relevance of search results for its users. So it was no surprise when it was announced they would be rolling out a broad core algorithm update this March. But, there is no need to panic if you have a solid SEO strategy in place — this is not the first time Google has rolled out a broad core update, and it won’t be the last!
What is a Broad Core Update Algorithm update?
Broad Core Updates are not targeted at specific types of content or websites. Instead, they are aimed at improving the overall quality of search results by better understanding the user’s search intent and delivering the most relevant content.
Google typically does not provide specific guidance on how to optimise for these updates, as they are designed to reward high-quality content and user experience. However, if you continue to focus on creating high-quality content and providing a positive user experience, your website should be well-positioned to benefit from these updates over the long term.
What Are the Impacts of the March 2023 Broad Core Update?
The March 2023 Core Update is very new and it is likely we won’t see the full impact of the update for a few weeks. Early observations from industry experts suggest the update has caused a shift in search rankings. Some websites have seen increases in traffic, while others have seen drops in traffic.
It is important to note not all websites will be affected by the update, as always having a SEO expert look at your website is the best way to future-proof your website for any upcoming algorithm update. As always, websites that provide high-quality, relevant content and follow Google’s guidelines are less likely to be negatively impacted by the update.
What Should You Do if Your Website is Impacted?
If you suspect that your website has been impacted by a Google algorithm update, it is essential to act as soon as possible. The first step is to identify the changes that have affected your website’s search rankings and traffic. You can use tools such as Google Analytics and Google Search Console to monitor your website’s performance and identify potential issues.
However, if you need more assistance, it may be helpful to request a comprehensive SEO audit from a reputable provider, such as Localsearch. Our team of SEO experts can perform a thorough analysis of your website and identify any issues that may have caused a drop in search rankings. We can then work with you to help you recover from any negative impacts caused by a Google algorithm update.
How to future-proof your website for Google Algorithm Updates:
Develop a consistent and relevant content strategy.
Ensure the content you’re creating is timely and relevant to your target market. Posting new content at least twice a week and immediately sharing it on your Google Business Profile and social media pages will help your website performance. Updating your content frequently will encourage Google to examine your website more often, providing you with more chances to appear in search results.
Optimise and update your off-page SEO.
This includes elements beyond your actual website, such as online listings (such as Localsearch Digital Presence), Google Business Profile and social media. These factors help Google authenticate the information on your website, and they can also serve as a quick source of information for the search engine.
Google’s goal is to provide the most relevant search results to the user’s inquiry, therefore keeping them happy is crucial to keeping them returning. To do this, ensure that your website is fast and secure, has relevant and thorough content, is easy to navigate, doesn’t contain broken links or annoying pop-ups, and can be used effectively on any device.