With August just around the corner, it’s time to start planning your  social media  content.

From Dental Health Week to International Dog Day, this month is full of important events you can recognise.

Start planning now and download our  FREE August Content Planner here .

If you follow the link above, you will also find some free post templates you can modify to suit your business when creating social media content in August.

Important Dates for Your August 2023 Content Planner

World Asthma Day: Tuesday, 2 May 2023

World Asthma Day is organised by the Global Initiative for Asthma (GINA) to raise awareness of asthma worldwide. The theme for 2023 is  “Asthma Care for All”,  which promotes the development and implementation of effective asthma management programs in all countries.

Ways to recognise World Asthma Day on social media:



• Share some interesting facts about asthma to raise awareness of the disease.
• Host a fundraiser with your team and post some photos on your socials.
  

Star Wars Day: Thursday, 4 May 2023

Star Wars Day is a celebration of the Star Wars media franchise. The day is held on the 4th of May every year because it sounds like the well-known Star Wars catchphrase, “May the Force be with you.”

Ways to recognise Star Ways Day on social media:



• Encourage any fans in your workplace to dress up as their favourite character and share some photos.
• If you work in the education sector, you could get your students to create a Star Wars-themed artwork and create a reel of the final pieces.
• You could even embrace the day with a simple ‘May the 4th be with you’ message to your followers.
  

World Laughter Day: Sunday, 7 May 2023

World Laughter Day is about celebrating laughter, smiling and all things positive. It’s a day dedicated to sharing jokes, having fun and spreading some joy throughout your community.

Ways to recognise World Laughter Day on social media:



• We all love to laugh, but did you know laughter actually improves your health? Share some of these health benefits with your followers.
• Share some funny videos relating to your industry to spread the joy.
• Organise a fun activity for your team and create a reel of the good times.
  

Mother’s Day: Sunday, 14 May 2023

Many Australians celebrate Mother’s Day on the second Sunday of May by showing their appreciation for the efforts and achievements of their mothers and mother figures.

As the event is celebrated with presents, cards and dining-out, this event has evolved into a big business opportunity for retailers. Be sure to organise your marketing strategy in advance, so you can reach customers in your local area before Mother’s Day arrives.

Ways to recognise Mother’s Day on social media:



• In the lead up to Mother’s Day, push any of your products or services that could be considered a Mother’s Day gift on your social media.
• Wish your followers a Happy Mother’s Day to show your appreciation for all the mothers and mother figures out there.
• Have a one-day sale, so these mothers can spoil themselves on Mother’s Day too
  

National Volunteer Week: Monday, 15 – Sunday, 21 May 2023

National Volunteer Week is Australia’s largest annual celebration of volunteering. The event recognises the crucial support volunteers provide to their communities and encourages people to consider getting involved.

Ways to recognise National Volunteer Week on social media:



• Set aside some time during National Volunteer Week for your team to volunteer in your local community and document the experience with photos, videos and/or a blog.
• Share the National Volunteer Week logo on your social media using the hashtags #NVW2023 and #TheChangeMakers, to encourage your followers to get involved.
  

World Baking Day: Wednesday, 17 May 2023

World Baking Day is celebrated annually to spread the joy of cooking all around the world, especially to those who perhaps don’t bake too often. The day is also intended to show how baking can be a fun way to spend time with family and friends.

Ways to recognise World Baking Day on social media:



• Hold a fundraiser, encouraging your team to bring in baked goods and donate the proceeds to a charity of your choice. Share the event on your socials.
• Share your favourite baking recipes with your followers.
• If you work in hospitality, take this opportunity to highlight your baked goods on social media. You could even create a reel of the baking process.
  

Endangered Species Day: Friday, 19 May 2023

Endangered Species Day involves celebrating, learning about and taking action to protect threatened and endangered species. There are  over 80 critically endangered native species here in Australia  at risk of becoming extinct in the near future.

Let this day be a reminder to tie in your businesses approach to sustainability and doing your part for our wildlife.

Ways to recognise Endangered Species Day on social media:



• Post some photos of the threatened and endangered species in your area.
• Share some facts about Australia’s endangered species.