#1 on Google.Team of 4 to 16.One website and a Localsearch Plus profile.
PT Trade Supplies went from a garage startup in 2003 to a key player in the Mid North Coast trade supply industry — with a user-friendly website and an optimised Google Business Profile that put them at the top of local search results.
Who they are
A Taree family business with the largest range of parts in Australia
Founded in 2003 in a garage on the Mid North Coast, PT Trade Supplies quickly became known for reliability in trade goods, particularly as an affordable gas supplier. Today they operate with a team of 16 and a bustling shop front, serving Taree, Forster, Gloucester, Port Macquarie and Kempsey.
Before Localsearch
Reliable locally, invisible online
- Trade goods business operating since 2003 from a garage on the Mid North Coast
- Known for reliability and affordable gas supply — but hard to find online
- Owner Peter wanted to reach the first page of Google
- Marketing strategies needed sharpening to support growth
After Localsearch
Number one on Google across the Mid North Coast
- Ranking #1 on Google for local trade supply searches
- 3,709 page views on the Localsearch website
- Team grown from 4 staff to 16, plus a bustling shop front
- Fleet expanded to two semi-trailers and a rigid truck servicing Taree, Forster, Gloucester, Port Macquarie and Kempsey
"My industry is chopping and changing all the time, every day... so I don't have time to chase the marketing side... I trust Localsearch to handle that for me, they've done a magic job. It has given me massive growth basically overnight."
Peter Lambkin
How we did it
The strategy, led by Kailah
Kailah, the local business marketing specialist, worked with Peter and Localsearch to create a user-friendly website that effectively showcases PT Trade Supplies' products and services.
Together we built an optimisation plan for their Google Business Profile and website, aiming for prominent placement in search engine results so customers actively seeking trade goods could find them.
PT Trade Supplies regularly monitor key metrics to assess the effectiveness of their digital strategies — allowing ongoing adjustments to continuously improve online presence.
The numbers
365 days of growth
"My industry is chopping and changing all the time, every day... so I don't have time to chase the marketing side... I trust Localsearch to handle that for me, they've done a magic job. It has given me massive growth basically overnight."
— Peter Lambkin, Owner, PT Industries
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