From radio ads to ranking online.19,000 website users in a year.A garden centre that grew online.
Bonny Hills Garden Centre swapped a tired old site for a customised Smart Website built and optimised by Localsearch — and the Mid-North Coast started finding them online.
Who they are
A Bonny Hills family business with the largest range of parts in Australia
Bonny Hills Garden Centre is a plant lover's paradise on the Mid-North Coast of NSW, serving the region for more than 30 years. It's grown into one of the area's largest and most well-stocked garden centres — known for friendly local service and an exceptional in-store experience.
Before Localsearch
Spending on radio, invisible online
- Reliance on radio advertising for new customers
- Previous website was underperforming and tired
- Hard to be found by people searching online for plants and gardening supplies
- No clear strategy for SEO or ongoing site improvements
After Localsearch
A Smart Website that brings the Mid-North Coast in
- Custom Smart Website built around the product range and customer experience
- Optimised for local search so nearby gardeners find them first
- Ongoing performance monitoring and Google-update tuning by the Localsearch team
- 19K users, 47K page-view increase and 1.5K conversions over the year
"Localsearch helps us keep our website up to date. When new plants come in, we highlight them on our website so people can see what we're doing all the time."
Keith Hogan, Owner of Bonny Hills Garden Centre
How we did it
The strategy
Replaced an underperforming site with a customised Smart Website built around Bonny Hills' product range and customer experience.
Optimised the new site for local search so Mid-North Coast customers searching for gardening supplies find Bonny Hills first.
Fresh updates whenever new plants arrive so customers can see what's in stock and Google keeps ranking the site.
Tracking results, staying on top of Google's algorithm updates and tuning the site to keep reaching the right audience.
The numbers
365 days of growth
"Localsearch helps us keep our website up to date. When new plants come in, we highlight them on our website so people can see what we're doing all the time."
— Keith Hogan, Owner, Bonny Hills Garden Centre
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