Who are Kareela Constructions:
Kareela Constructions, situated in Tamworth, is celebrated for their meticulous attention to detail and their distinctive talent for transforming clients’ dream homes into reality. Led by Craig Martin, a licensed builder since 1990, and complemented by Mandy McCay, an accomplished interior designer, the team excels in providing a complete design and construction service for new parcels of land or the restoration of beloved homes. Kareela Constructions is well-equipped to turn visions into reality, ensuring every project is a seamless blend of precision and creativity.
The Project Brief:
The team at Kareela Constructions faced the challenge of identifying a comprehensive solution that would effectively target their niche audience while connecting with the regions they serve, including Tamworth, Gunnedah, and Narrabri. With the recent investment in a new website with Localsearch, Craig was on a mission to get the best ROI from his latest investment by significantly enhancing the company’s online visibility.
However, confronted with budgetary considerations after the investment in his new website, the team recognised the need for a solution that not only optimised visibility but was also budget friendly. Striking a delicate balance between cost-effectiveness and achieving maximum results became a pivotal objective in creating a strategy that would seamlessly integrate with the freshly launched website. All while placing it in front of the right audience.
The Objective:
Provide a cost-effective solution that optimises the visibility of Kareela Constructions online, ensuring effective targeting of their niche audience across Tamworth, Gunnedah, and Narrabri regions, leveraging the recent investment in a new website with Localsearch.
The Strategy:
Local Digital Marketing Specialist, Kirsty Steel, worked alongside Craig to develop his business goals moving into the new year, from here they were able to understand which marketing solution would best suit his needs moving forward. It was decided Performance Boost, an Australian-first product created in collaboration with Google, aligned best with his business goals.
Performance Boost, allowed Kirsty, alongside our Performance Marketing specialists to boost Kareela Constructions website performance by placing his website in an additional 6 places online including, Gmail, Google Search, YouTube and Maps boosting their website visibility. Once set-up was complete, the campaign began boosting website performance in under 30 days.
The Results:
Since beginning their Performance Boost Campaign, Kareela Constructions have experienced incredible growth in their website performance:
