9 new team members.3 websites built.One Smart Website strategy.
Harlow & Co went from a local hairdressing salon to a one-stop hair and beauty destination in Coffs Harbour — with a revamped Smart Website, local search optimisation and a customer-centric design that turns visitors into bookings.
Who they are
A Coffs Harbour family business with the largest range of parts in Australia
Harlow & Co, established by Carmel Kestles, has become a familiar and well-loved spot in the Coffs Harbour community. Known for its exceptional service and inviting atmosphere, the salon is a trusted place for people seeking quality hair and beauty treatments.
Before Localsearch
A loved local salon ready for the next step
- Well-loved hairdressing salon in Coffs Harbour
- Services focused on hairdressing alone
- Needed to stay competitive in a constantly changing industry
- No marketing strategy to showcase a broader offering
After Localsearch
A one-stop hair and beauty destination
- Expanded services beyond hairdressing into advanced treatments
- 9 additional staff members hired to meet growing demand
- 3 websites built for Harlow & Co with Localsearch
- +1,081 page views, +587 new users and +43 phone conversions in 180 days
"We've definitely reached a larger audience and we've got more people walking through our doors, wanting the more advanced treatments that have been presented on our website."
Carmel Kestles
How we did it
The strategy
Harlow & Co revamped its website to better showcase its services and improve user experience — visually appealing, easy to navigate and built to attract new customers.
The makeover included local search optimisation, ensuring Harlow & Co appeared prominently in search engine results when people in the area searched for hair and beauty services.
A user-friendly online space where visitors can easily find information, explore services and make bookings — driving satisfaction and a steady stream of new clients.
The numbers
365 days of growth
"We've definitely reached a larger audience and we've got more people walking through our doors, wanting the more advanced treatments that have been presented on our website."
— Carmel Kestles, Owner, Harlow & Co
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