155% growth.2+ million search impressions.One award-nominated campaign.
Hire Pro went from a side hustle with three trailers and an excavator to a 70+ product equipment hire business going toe-to-toe with national corporations — powered by an eCommerce website, SEO, Google Ads and social campaigns that all compound together.
Who they are
A Mudgeeraba family business with the largest range of parts in Australia
Josh Hanrahan started Hire Pro as a side hustle with three trailers and an excavator in Mudgeeraba on the Gold Coast. Demand for high-quality, affordable equipment grew quickly — and today Hire Pro offers more than 70 different types of equipment from a commercial property in Mudgeeraba, keeping a small-business customer experience even as the business has scaled.
Before Localsearch
Up against 9 million Google results
- Competing with national corporations on huge marketing budgets
- 9M+ Google results and 11 pages of Google Business Profiles for "equipment rental Gold Coast"
- Mudgeeraba location not an obvious destination unless found online
- Demand growing, but no digital playbook to keep the phones ringing year-round
After Localsearch
Ahead of the big guys across every channel
- 155% growth in a single 12-month period
- 2+ million search engine impressions and a 4.96 average organic search position
- 86k+ Google Ads impressions at a 41% conversion rate
- 276k+ Facebook Ads impressions, 55k+ Google Business Profile search views and 11k+ GBP actions
"We're going up against massive corporations. Localsearch definitely helps us get ahead. In the last year, we've grown 155%."
Josh Hanrahan
How we did it
The strategy
In 2019, we built Hire Pro a simple, mobile-friendly eCommerce site that houses 70+ products, accepts online booking enquiries and uses non-technical language so any customer can find what they need.
Optimised the Google Business Profile, location keyword density, content quantity and location schema so Hire Pro could be found in Mudgeeraba and surrounds. SEO now drives 56% of website traffic.
In early 2020 we launched Facebook, Instagram and Google Ads — and when the pandemic hit and most businesses cut spend, we recommended ramping up to capture the surge in home renovation and DIY searches at lower competition.
The numbers
365 days of growth
"We're going up against massive corporations. Localsearch definitely helps us get ahead. In the last year, we've grown 155%."
— Josh Hanrahan, Owner & Founder, Hire Pro
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